Home Credit Vietnam CRO wins prestigious C-Suite Awards

21:00 | 17/06/2022 Companies

Home Credit’s Chief Risk Officer (CRO) Fabien Sanchez has been honored as the “Most Trusted Financial Services CRO” in Southeast Asia by London-based CEO Monthly, the magazine for top professionals globally. Last month, CEO Monthly unveiled its inaugural C-Suite Awards. 

home credit vietnam cro wins prestigious c suite awards
Risk team at Home Credit Viet Nam

Sanchez, a French national, joined Home Credit Vietnam as CRO in mid-2020. Starting his career as a risk manager at a consumer finance company in Paris in 2003, Sanchez continued to advance his career in Argentina, Germany, and later back in France. In 2014, he joined a newly established joint venture bank in Spain, in charge of risk management and operations. He then took a CRO role at a joint venture between a car maker and two Chinese banks, specializing in corporate finance and auto retail.

believe that cultural and environmental diversity, along with nearly 20 years of experience working in different countries, help me gain a more balanced approach to risk management. I always consider the ultimate benefits of the company as the main driver for my decisions,” said Sanchez.

home credit vietnam cro wins prestigious c suite awards
Mr. Fabien Sanchez - Home Credit Vietnam Chief Of Risk

However, Sanchez said that when new initiatives or opportunities arise, his first thoughts are for his customers. “I always ask myself if that is what the client wants, whether our documents are simple and transparent enough to make sure our customers fully understand their contractual obligations, and the after-sale when the contract is signed”, he explained. He noted that outcomes and goals are often ambitious, but adequate resources must also be offered to ensure the commitment of all parties and quality implementation.

Like other industries, consumer finance is going through a deep transformation of its business model, from in-person to online. In Vietnam, new competitors with different business models to meet customers’ desires, as well as emerging fintech firms, have brought Home Credit many challenges.

Since entering the Vietnamese market in 2008, Home Credit has built a network of 9,000 retail outlets across 63 provinces and cities, serving 13 million customers. Many of them are repeat customers or have introduced the firm’s services to relatives and friends.

One of the factors making Home Credit the ‘Most Desired Brand’ in the last 2 years (report by IPSOS), Sanchez explains, is trust and confidence, which builds loyal customers. Companies that grow too fast often forget about customer service. Sanchez said that Home Credit always promotes the relationship from both sides and sustains the highest quality services to retain customers.

He concluded that the success of a business is based on three main pillars: customers, partners and talents. Thanks to those three core factors, Home Credit has had a faster digital transformation, changing the perception of employees to “follow and meet the expectations of customers and partners”.

PV