Hanoi seeks ways to market farm produce under pandemic limitations

20:00 | 29/09/2021 Society

(VEN) - Strict social distancing measures in Hanoi are hampering the production and sale of rural agricultural products under the “One Commune-One Product” (OCOP) program. Authorities are devising plans to facilitate the consumption of OCOP products during the pandemic period.  

Boosting online sales

The 2018 OCOP program aims to develop rural economies to help realize the national goal of building new-style rural areas. Hanoi is currently leading the country in terms of the number of products meeting OCOP standards. From 2019 to 2020, Hanoi evaluated, classified and recognized 1,054 OCOP products, rated from 3-star to 5-star levels. Of those, 691 were food products, accounting for 65.56 percent, 30 beverages (2.85 percent), seven herbal products (0.66 percent), 27 fabric and garment products (2.56 percent), 299 souvenirs, furniture and decoration products (28.37 percent).

Promoting consumption of OCOP products during pandemic

According to the Hanoi Office of New Rural Development Program Coordination, production and consumption of OCOP products is encountering obstacles, especially during the current outbreak of the pandemic. Nguyen Van Chi, Deputy Chief of the Office, said that to avoid the disruption of agricultural production and supply chains, communes, household businesses and cooperatives should promote sales via online and live stream models.

The Coordination Office has therefore directed production units to strengthen links with business establishments, points of sales of safe agricultural products; apply information technology to promote online and live streaming sales. Trading units are also advised to cooperate with other producers of safe agricultural products and food of clear origins, traceability stamps, and OCOP products to ensure a stable supply of goods.

In particular, related units and organizations should offer free online courses on online sales and live streaming to help traders and consumers of safe agricultural products, food, and OCOP products, and regularly report their business activities to the city, ensuring a smooth circulation of goods under social distancing.

The online night market model will be replicated after successful pilot operation

Piloting online night market

The Hanoi Coordination Office on New Rural Development has also piloted an online night market model to promote sales of the capital’s OCOP-labeled products and support business households in selling and marketing. The market will be a good opportunity for sellers to introduce OCOP products, safe agricultural products, and specialties. It will be held at 8.30pm on Friday nights.

To ensure the effectiveness of the pilot, the Hanoi Coordination Office asked participants to prepare documents proving the origins, labels and quality of their products. They are also told to tape their products on video clips no longer than two minutes and send them to the office four days before the fair.

“After a pilot operation, we propose to the relevant authorities to replicate this model in order to link trade with other provinces and cities,” Chi said.

The Hanoi Coordination Office has collected registrations from all 30 districts for 2,349 products implementing the 2021-2025 OCOP Program in categories such as food, beverages, herbs, handicrafts, decoration, fabric, garment and rural tourism services including 547 products registered in 2021. The production and consumption units that have been evaluated and graded will be offered online sales skills by the ASEAN Digital Transformation Research Institute.

The ASEAN Digital Transformation Research Institute is coordinating with the Hanoi Coordination Office on

New Rural Development to provide free training in online sales and live streaming of safe agricultural and

OCOP products for Hanoi’s production units and businesses.

Bao Thoa