14:38 | 21/06/2018 Society
(VEN) - Hanoi has organized trade exchange and supply-demand connection conferences with more than 50 provinces and cities in order to bring local specialties to the capital and thus promote consumption of locally grown agricultural products and other food.
In 2017, Hanoi’s distributors, supermarkets and food chains signed 800 memorandums of understanding with local production units, resulting in consumption of more than 53,000 tonnes of vegetables, 25,000 tonnes of fruits and 9,500 tonnes of seafood. Many Vietnamese specialties such as Luc Ngan litchi, Hung Yen longan, Ha Giang orange, and Son La fruit and vegetables have been distributed and consumed in Hanoi.
In 2016, Hanoi held demand-supply connection conferences with 30 provinces and cities across the country, in which 400 Hanoi businesses signed 350 memorandums of understanding and economic contracts to bring provincial products to Hanoi. The agreements helped these provinces access markets for agricultural products, such as Hai Duong and Bac Giang litchi, Soc Trang onion, Hung Yen longan and Quang Nam watermelon.
In addition to trade promotion and supply-demand connections, city authorities have instructed production units to comply with standards, promote branding, and develop geographical indications in order to improve the value of their products and boost customer confidence.
According to the Hanoi Department of Industry and Trade, to help local food maintain its position in distribution systems and attract consumers, producers have to overcome obstacles in preservation and preliminary processing, as well as product quality.
In addition, households and cooperatives producing agricultural products still follow traditional farming methods, many agricultural products do not meet requirements on quality and packaging, connectivity between producers and distributors remains loose. Advertising and other promotional tools are insufficient so that some products remain unknown despite their good quality.
Provincial and municipal people’s committees should continue to work closely with the Ministry of Industry and Trade in implementing the Buy Vietnamese Goods campaign. Producers should attach importance to improving product quality and design, while distributors should have preferential policies for domestic goods and measures to assist producers to create standardized products.
In 2017, Hanoi brought agricultural products of nearly 20 provinces and cities throughout the country to introduce
them to foreign distribution systems in the Vietnamese Goods Week program.