Hanoi promotes Vietnamese produce in Europe

09:03 | 26/07/2018 Trade

(VEN) - Vietnamese fruit and vegetables were a major hit at a first-of-its-kind Vietnam farm produce week that took place on June 26 at the Rungis International Market in Paris. More than 30 Vietnamese agricultural businesses introduced products at the event, sponsored by the Hanoi People’s Committee.

hanoi promotes vietnamese produce in europe
Vietnamese spices have been highly rated by French importers

Coconut to coffee

This was the first Vietnam farm produce week at the Rungis International Market, one of the world’s oldest and largest produce wholesale markets. Rungis is a meeting point for agricultural producers from many countries.

Vietnamese businesses introduced fresh mango, citrus fruits, dragon fruit, lychee, passion fruit, pomelo, coconut, rambutan, vegetables; spices (pepper, chili, ginger, garlic, turmeric, and cinnamon, among others); processed fruits; rice, cashews, tea, and coffee. Visitors to the event, mostly French farm produce businesses, praised the quality of Vietnamese agricultural products, especially fresh fruits, processed foods and spices.

Speaking at the opening ceremony of the event, Stéphane Layani, President and Director General of the Rungis International Market, predicted the Vietnamese farm produce, particularly lychees, dragon fruit and coconuts would be a hit in France and also Europe and other parts of the world.

Vietnam can be considered an agricultural power but it lacks a large wholesale market to distribute products, he said, noting that Rungis is a trustworthy location for Vietnamese farm produce to reach European consumers.

European-standard wholesale market for Hanoi

Layani said Rungis is willing to cooperate with Hanoi to build a wholesale market that meets European standards in the city. Chairman of the Hanoi People’s Committee Nguyen Duc Chung said the model of the Rungis International Market, which spans over 230 hectares, records EUR9 billion in annual revenue and offers top quality farm produce, can be applied in Vietnam, particularly Hanoi.

He said Hanoi wants to work with Semmaris, the company that manages Rungis Market, to study the feasibility of investing in a wholesale market in Hanoi following the French model.

Vietnam’s fruit, vegetables and seafood are now available across 180 countries and territories worldwide. Earning US$36 billion from agro-forestry-fishery exports in 2017, Vietnam has become one of the world’s 15 biggest exporters of such products.

The 2018 Vietnam Farm Produce Week at the Rungis International Market is the result of over a year of preparations

by the Hanoi Investment, Trade and Tourism Promotion Center, marking the first large-scale introduction of

Vietnamese agricultural products to French importers.

Tu Quyen