08:43 | 01/05/2015 Trade
(VEN) - The Hanoi People’s Committee recently issued Plan 46/KH-UBND to implement the domestic market development project pertaining to the Buy Vietnamese Goods campaign in the city in the 2015-2020 period. Under the project, Hanoi will strive to increase the proportion of Vietnamese goods in local supermarkets to more than 90 percent by the end of the year, and pilot Pride of Vietnamese Goods stalls throughout the city.
Hanoi is boosting the establishment of Vietnamese goods distribution systems
Launched in 2009 by the Politburo, the Buy Vietnamese Goods campaign has contributed to increasing the competitiveness of Vietnamese goods and its proportion in distribution systems and encouraging consumers to use domestically-made products.
To make this campaign more effective, the domestic market development project associated with the Buy Vietnamese Goods campaign has been officially launched to build a more systematic distribution network for the better sale of Vietnamese goods.
The plan aims to raise consumer awareness over the quality of Vietnamese goods and services. The plan intends to encourage local consumers to buy Vietnamese made products and also is supposed to help domestic enterprises boost production of high quality and competitive goods, especially to build sustainable distribution systems, adopt support policies to develop trade infrastructure in rural and mountainous regions, and build production, distribution and consumption chains. All these activities are designed to provide Vietnamese goods to consumers, increase purchasing power and stabilize prices.
Distributors will receive state support in terms of capital and policies to build trade infrastructure in densely-populated areas, industrial zones, remote and rural areas. Meanwhile, producers can also access preferential loans to step up scientific and technological applications and quality management systems and remove difficulties in their production process. Training classes for enterprises, cooperatives and business households in the city on retail skills, developing trademarks and linking supply and demand will be constantly held to complete the selling skills and facilitate the stable sales of goods.
By 2015, Hanoi targets to have 100 percent of the local consumers and enterprises know about the Buy Vietnamese Goods campaign and increase the proportion of the domestically-made goods in distribution channels such as markets and stalls in rural and remote areas to more than 80 percent, and in supermarkets to over 90 percent.
Hanoi will pilot fixed and sustainable stalls selling Vietnamese goods. By 2020, it is expected that more than 80 percent of the city’s consumers and enterprises will know about the fixed stalls. The city also sets a target to help consumers discriminate fake goods, assist the stalls and include Pride of Vietnamese goods columns.
By Phuong Lan