Hanoi, Mekong Delta promote sales

15:16 | 27/07/2016 Society

(VEN) - Many of the Mekong Delta’s key products including rice, fruit, seafood and processed foodstuffs have been available in Hanoi’s retail outlets thanks to promoted Hanoi-Mekong Delta product distribution and retail links.

Hanoi, Mekong Delta promote sales

Regional products within consumer reach

Hanoi has focused on improving product distribution and retail links with provinces and cities in the Mekong Delta including An Giang, Tien Giang and Can Tho over the years.

Hanoi Department of Industry and Trade helped farmers in Soc Trang Province with the sales of 150 tonnes of purple onions and also hosted several fairs in Hanoi to introduce Mekong Delta’s specialties last year.

Thanks to joint efforts, a series of key Mekong Delta products have entered supermarket distribution chains such as Hapro, Fivimart, Intimex and Vinmart and have proved popular with consumers.

While some economists have appreciated the links for improving production and sales in the domestic market, several agricultural companies have claimed the links are loose especially in terms of freight forwarding conditions and terms of payment, plus there have been overly high packaging, transport and preservation costs.

A more effective cooperation mechanism in need

In the context of increasing international integration, industry and trade departments in Hanoi and Mekong Delta provinces and cities should struggle to implement joint production and sales promotion programs. Mekong Delta farmers and agricultural companies should be provided with market information, encouraged to practice ISO, VietGAP and GlobalGAP standards, and guided on implementing branding and geographical indication, said Director of the Hanoi Department of Industry and Trade Le Hong Thang.

Hanoi and Southwest Steering Committee leaders signed an investment, trade and tourism development cooperation agreement at a recent conference to promote investment, trade and tourism development between Hanoi and the Mekong Delta. According to the agreement, Hanoi market information will be made available for Mekong Delta producers who are required to further improve product quality while ensuring regular supplies. Hanoi retail outlets are encouraged to promote sales of Mekong Delta products in a sustainable manner.

Southwest Steering Committee Deputy Head Nguyen Quoc Viet said, “The Mekong Delta has ample potential for agricultural development, contributing more than 90 percent of the country’s rice output, 70 percent of the country’s fruit, and 60 percent of the country’s seafood exports. The Hanoi-Mekong Delta investment, trade and tourism development cooperation will likely benefit both.”


Thanh Tam

Theo ven.vn