Hanoi launches drive to promote craft village products

13:00 | 27/06/2021 Society

(VEN) - The capital city of Hanoi is home to more than 1,350 craft villages, but their development remains inadequate.

Bat Trang Pottery Museum

The Bat Trang Pottery Museum, expected to go into operation this month, promises to become one of the capital city’s attractive destinations thanks to its highly unique design. The museum consists of seven funnel-shaped buildings, which are intertwined together with their outer walls carved into multi-layered patterns. The museum has three exhibition floors, with the first being an area for artists to display their most valuable works. The second and third floors display the development and creation of artistic ceramic products at Bat Trang ceramic village, providing visitors with an overview of its history. The rooftop has an outdoor theatre with stages reserved for events and performances.

hanoi launches drive to promote craft village products
Bat Trang Pottery Museum

The museum is a part of the “Quintessence of the Vietnamese craft village” project by the Quang Vinh Ceramic Co., Ltd. and the Hanoi Handicraft and Craft Villages Association. Ha Thi Vinh, director of the Quang Vinh Ceramic Co., Ltd., said she came up with the idea for the museum after visiting Japan where the One Commune One Product program has been implemented effectively. She hopes the museum will make Vietnamese craft villages, particularly Bat Trang, better known.

Promoting linkages with businesses

Known as the land of traditional crafts, Hanoi has the highest number of craft villages in Vietnam. Products of Hanoi craft villages are exported to foreign markets at a value of several billion US dollars annually, creating jobs for workers in rural areas, especially women.

However, the development of craft villages in Hanoi remains inadequate and lacks sustainability. The production scale is still small, while product quality and aesthetic levels are not high. The consumer market has not been expanded, while production facilities seek short-term profits and pay little attention to promoting the traditional values of their products.

In the context of international economic integration and fierce competition, as well as difficulties posed by the Covid-19 pandemic, maintaining traditional crafts and ensuring sustainable development are top priorities of Hanoi’s craft villages.

hanoi launches drive to promote craft village products
Hanoi will implement various solutions to develop craft villages

Being aware of the importance of craft villages to socioeconomic development, the Hanoi People’s Committee has approved a development plan of craft villages. Accordingly, the city foresees having 1,500 craft villages by 2030, striving to restore 21 craft villages, and developing 17 others in association with tourism. The city is also aiming to create jobs for nearly one million workers with an average annual income of VND50-60 million by 2030.

To achieve the targets, the city will strengthen linkages between businesses and craft villages, support craft villages in participation in specialized trade fairs and exhibitions, provide craft villages with investment capital to conduct technological innovation and offer incentives for production establishments applying advanced technology. In addition, the city will promote coordination with trade promotion centers and Vietnamese trade offices abroad to introduce craft village products to the host countries.

Hanoi is helping 10 craft villages promote branding, while organizing vocational training for 13,100 rural

workers and improving management capacity for 2,400 owners of businesses and production facilities.

Bao Thoa