Hanoi intensifies tourism promotion

11:13 | 21/03/2015 Society

(VEN) - Hanoi Culture, Sports and Tourism Department Director To Van Hung said that the city will concentrate on tourism promotion activities to attract more visitors from Japan, the Republic of Korea (RoK), Malaysia, Singapore, Russia, and some East European countries such as Poland, Czech Republic, and Hungary this year.

Hanoi intensifies tourism promotion

Hanoi received 18.5 million visitors in 2014

Special attention will be paid to attracting Japanese tourists. Japanese tourists generally spend more than Chinese and RoK tourists. However, the number of Japanese tourists visiting Hanoi remains modest. The city will coordinate with the Vietnam Tourism Association and its representative office in Tokyo to maintain its participation in international tourism fairs to be organized by the Japan Association of Travel Agents (JATA) over 8-10 consecutive years; promote the operations of the Tokyo-chaired Council for Promotion of Tourism in Asia (CPTA); and intensify advertising activities to attract more Japanese tourists to Hanoi.

Addressing a recent tourism promotion workshop in Hanoi, Tokyo Metropolitan Government Bureau of Industrial and Labor Affairs Director General Takashi Yamamoto said that Hanoi and Tokyo should expand cooperation in tourism activities.

Overcoming numerous difficulties and challenges, Hanoi’s tourism sector saw a successful 2014. The city received 18.5 million visitors, including three million foreign tourists and 15.5 million domestic tourists, earning total revenue of VND48 trillion from tourism. 

 

To attract tourists from other markets, Hanoi will take active part in tourism fairs, organize tourism promotion conferences overseas and receive familiarization trips coming to carry out tourism surveys in Hanoi and its environs.

Hanoi Culture, Sports and Tourism Department Deputy Director Mai Tien Dung said that the city would improve the quality of tourism products and services as well as human resources while at the same time launching promotions among hotels, restaurants, shopping centers, tourist sites and travel agents. In the long term, Hanoi will draw a tourism promotion plan for the 2015-2020 period, and set up suitable mechanisms for tourism promotion to improve the professionalism of these activities and persify markets from which the city can attract tourists.

To promote sustainable tourism development, along with the tourism sector’s efforts, in the opinion of Mai Tien Dung, the government and relevant state authorities should continue to create favorable conditions for foreign tourists to apply for visas to enter Vietnam, and consider the granting of visas at border crossings for tourists from some markets. Furthermore, it is necessary to put in place suitable policies that offer preferences to tourism companies, especially those which actively respond to national promotional campaigns. Tourism infrastructure needs to be improved to ensure security and safety for tourists. Tourism promotion and advertising activities need to be intensified both in Vietnam and abroad through big events in traditional and potential markets in the region and all over the world.

By Thanh Tam

 

Theo ven.vn