Hana Group: A startup blending tourism with clean agriculture

13:00 | 15/03/2022 Companies

With a passion for nature and trees, CEO of Hana Group Nguyen Hoang Ngoc Anh has developed a tourism and agriculture value chain in the Central Highlands town of Da Lat, yielding good revenues despite the COVID-19 pandemic.  

Green start-ups’ community value

Hoang Anh started her business journey in 2012, encountering many difficulties due to her lack of specialized knowledge and development orientation. However, motivated by a desire to benefit the community, her business journey progressed and expanded.

Anh has combined tourism and agriculture to create a value chain with homestays, eco-resorts, restaurants, tours and agricultural specialties of the Da Lat area in Lam Dong Province.

Initially, Hana Group sought to bring value to families, especially children, by providing them with clean food sources. It also wanted to create a green and peaceful space in the middle of a primeval old forest. The result was Hana Garden, an ecological farmstay offering valuable food and medicinal herbs from the forest. Its products include salads, leafy vegetables, tubers, seeds and lagim, mushrooms, spices, fresh meat and fruit grown in western provinces.

Flexible adaptation

The COVID-19 pandemic affected all business activities across the country and Hana was no exception. However, thanks to the inter-sectoral business model, Hoang Anh quickly changed her strategy to adapt it to the social distancing and peak outbreak periods when people started to pay more attention to health issues and clean food.

Although Hana Garden is still a young brand, it has gained the trust of customers across Vietnam.

In 2015, Hoang Anh Hana became the first organic vegetable restaurant in Da Lat. In 2016, Hoang Anh boldly moved forward by renovating her family's house into Hana House homestay with a green garden. She also established Tripee, providing tours to experience agriculture and culture. In 2017, she built the “Silent Forest” Hana Land eco-tourism area in the Elephant Mountain area by the Tuyen Lam Lake.

Located at an altitude of 1756 m above sea level, with 10 unique chalets designed according to the indigenous K'Ho culture, the compound also includes the first and highest treehouse in Da Lat (15m high) and a traditional longhouse of the Ede people.

Based on her experience at Hana Group, Anh believes anyone planning to build an eco-tourism business model needs knowledge, practical experience, creative thinking about ecology and sustainability, determination, and connections.

The first agricultural tourism model in the province of Lam Dong, built and developed by Hoang Anh, won third prize in the startup competition of Da Lat University for the Unique Dalat project. In 2020, the Hana Dalat project won first prize at the Techfest Lam Dong contest. In 2021, with revenues of VND6.5 billion, Nguyen Hoang Ngoc Anh was honored with the Luong Dinh Cua Award from the Ho Chi Minh City Youth Union Central Committee.

The project on facilitating the national startup ecosystem until 2025 presented in Decision No. 844/QD-TTg

(Project 844) aims to develop the market for innovative start-ups. The industry and trade newspaper has been

acting as a bridge to support these start-ups, help them expand markets and contribute to their business


Hai Yen