09:00 | 02/11/2020 Industry
(VEN) - In order to boost branding ability and get a foothold in the market for typical rural industrial products, Ha Tinh Province has come up with various solutions, including product logos.
According to the Industry and Trade Promotion Center under the Ha Tinh Department of Industry and Trade, in order to implement the national and local industry promotion programs, the unit has accompanied rural industrial establishments in product packaging and label design, helping them improve value and promote product brand.
The director of the Ha Tinh Province Industry and Trade Promotion Center Nguyen Manh Tuong said the center also designs and prints logos for typical rural industrial products, yielding high product value.
In order to design the logos, the center surveyed products awarded provincial recognition as typical rural industrial products in 2018 and 2019, responding to producers’ requirements for high aesthetics and quality label design and printing, Tuong added.
Ha Tinh is the first province to print logos for typical rural industrial products under the local industry promotion project. Logos not only affirm the value of typical rural industrial products at national, regional and provincial levels, but also help rural enterprises expand markets by helping consumers identify reputable products and guaranteeing their quality, Tuong emphasized.
Tuong added that each business and production establishment is given initially 4,000 labels, which they will subsequently print themselves once the first batch runs out.
According to Ngo Trung Truc, director of the Thien Phu Cooperative in Nghi Xuan District, the unit’s Lach Ken fish sauce product has been affixed with a typical industrial product logo and sold in many stores inside and outside the province.
According to the owner of the Tien Giap sausage production facility in Huong Khe District, Nguyen Dinh Giap, the establishment has applied two-star logos of typical rural industrial products at provincial level for some products sold in Hanoi and Nam Dinh Province and plans to append its logo to additional products.