2019 Vietnam International Travel Mart
11:20 | 02/05/2019 Culture & Tourism
(VEN) - Domestic and foreign tourism in Vietnam has surged in recent years and the country is among the world’s fastest growing travel destinations. However, in order to ensure the sustainable growth of this economic engine, the industry is turning its attention increasingly to combining its development with environmental protection and response to climate change.
Reflecting this trend, “Green Tourism” was the theme of the 2019 Vietnam International Travel Mart (VITM 2019) that took place at the Hanoi Cultural Friendship Palace from March 27-30 with a particular focus on the development of ecotourism, environmental protection and response to climate change.
As the largest tourism promotion event of the year, the travel fair organized by the Vietnam Tourism Association (VTA) attracted more than 700 exhibitors operating in the travel, hotel, aviation, restaurant and tourism promotion sectors from 25 countries and territories. The participating exhibitors showcased a wide range of products and services at their booths. National flag carrier Vietnam Airlines and budget airline Jetstar Pacific offered some 100,000 low-cost air tickets and more than 18,000 discounted tours at VITM 2019.
VTA Vice President Vu The Binh, head of the organizing board of VITM 2019 said the event was an opportunity for travel businesses to stimulate sales and for people to find quality, discounted tourist offerings, Binh said.
Through VITM 2019, businesses introduced green tourist offerings including eco-tours, community tours and agricultural tours in addition to initiatives to protect the environment and confront climate change in the tourism industry. The fair provided opportunities for businesses, state management agencies, associations and international organizations to exchange information about green tourism and the environment’s role in the future of Vietnam’s tourism industry in the years to come.
Activities and seminars on the sidelines of the fair included a first of its kind “Vietnam outbound tourism - opportunities and challenges” forum, sponsored by the fair organizing board and the Central Economics Committee, and a Vietnamese Tourism Seminar.
The number of Vietnamese traveling abroad has increased 15-20 percent yearly. However, problems related to outbound tours, such as visitor security and tour quality, still exist and need to be fixed as soon as possible. Binh attributed those problems to the lack of proper management policies and investment.
VITM 2019 gave businesses a chance to exchange information and discuss various issues related to green tourism
and its importance to the Vietnamese tourism sector in the future.