16:05 | 07/05/2015 Society
This week, General Motors celebrates 500 million GM-branded vehicles built globally over the past 106 years – the most of any automaker by far.
Stefan Jacoby, GM Executive Vice President and President of GM International.
At each of GM’s five regional celebrations (in Kansas, USA; Ruesselsheim, Germany; Sao Paulo, Brazil; Shanghai, China, and Rayong, Thailand), the company emphasized the important role customers have played in its accomplishment, and expressed its appreciation by giving new GM-branded vehicles to select loyal customers.
“This celebration isn’t about GM’s manufacturing prowess. It is really about our customers and the positive experiences they’ve had with Chevrolet and other GM-branded vehicles around the world,” said Stefan Jacoby, GM Executive Vice President and President of GM International, at the Rayong event.
Jacoby added: “While we are proud to have built 500 million vehicles, we know we will only earn the right to build 500 million more by putting our customers at the center of everything we do.”
At the U.S. event, GM CEO Mary Barra spoke of how the company’s vehicles have played vital roles in the lives of its customers – from daily commutes to family vacations, and in milestones such as weddings and graduations – and how GM looks to build on the achievement.
“During 2015, we expect to sell more than 1,000 new vehicles per hour, 24 hours per day,” said Barra. “This adds up to nearly 10 million vehicles, the most in our history. I look at this extraordinary volume as 10 million opportunities to prove what kind of company we are and to say thank you.”