Global Finance Recognizes Citi’s Digital Leadership in Vietnam

19:40 | 04/09/2019 Economy

Citi’s digital leadership in Vietnam was recently recognized by Global Finance in the publication’s annual World’s Best Digital Bank Awards.

In the publication’s 2019 World’s Best Corporate/Institutional Digital Bank Awards in Asia Pacific, Citi swept the winning title across all 17 markets covered by the awards program in Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.

global finance recognizes citis digital leadership in vietnam

The bank also won six regional sub-category awards, including Best Online Cash Management, Best Trade Finance Services, Best Online Treasury Services, Best in Mobile Banking, Best Mobile Banking App, and Best Open Banking APIs.

Citi’s Treasury and Trade Solutions launched CitiDirect BE® on mobile and table devices in Vietnam and Asia Pacific over the past year. CitiDirect BE® is the bank’s award-winning institutional online banking platform. The business also introduced biometric authentication for institutional clients, enabling facial recognition and fingerprint authentication for convenient access to CitiDirect BE®.

Citi was also the first bank to launch Digital Onboarding across multiple markets in Asia Pacific, enabling clients to open accounts in as quickly as two days using a completely digitized onboarding process. The solution is live in Singapore, Hong Kong, Australia and New Zealand with more markets in the region to follow.

Commenting on the wins, Rajesh Mehta, Citi’s Asia Pacific Head of Treasury and Trade Solutions said, “We are delighted that our ongoing efforts to digitize and innovate to serve our clients betterhave been recognized by Global Finance. We continue to make strategic investments to expand our digital capabilities and fintech partnerships and establish Citi as the financial ecosystem of choice for clients in the digital economy.”

On the Consumer Banking front, Citi was named Best Consumer Digital Bank in Australia along with a number of regional sub-category wins. The bank was lauded for Best Information Security and Fraud Management, Best Open Banking APIs as well as Best in Mobile Banking in Asia Pacific.