11:16 | 14/01/2020 Companies
Generali Vietnam Life Insurance LLC (Generali Vietnam) announced it has successfully raised one billion Dong for its “One Billion Footsteps for a Good Cause” campaign via its digital ecosystem GenVita.
Generali Vietnam is the first insurance company in Vietnam to apply digital technology in charity fundraising to create sustainable and positive impacts in the local communities. The money will be used to support the company’s various charity activities in 2020.
The “One Billion Footsteps for a Good Cause” campaign was launched in July 2019, aiming at encouraging GenVita users to track their daily footsteps via the GenGo function. Every footstep recorded during the campaign period will be converted to one Dong by Generali towards its charity fund for “Gen Yêu Thương” (GenCare) program.
Additionally, many exciting challenges were launched on GenVita to encourage an active lifestyle and spread the spirit of giving among users. Many also formed teams to participate in the step count competition. As at end of 2019, the campaign attracted over 10,000 participants contributing over one billion footsteps and successfully delivering the campaign’s target.
Ms. Tina Nguyen, Generali Vietnam CEO shared: “The GenGo function on GenVita was developed to encourage users to adopt an active lifestyle such as to run or walk daily and look after their health. I am very pleased to see that GenVita users have been very enthusiastic about keeping fit with GenGo and at the same time giving a helping hand to underprivileged people in our communities”.
In early January 2020, over 500 staff members of Generali Vietnam visited four social protection centers in Lam Dong province to deliver gifts to approximately 500 elderlies and orphans, and to participate in other volunteering activities at these centers. The funding for these activities came from the “One Billion Footsteps for a Good Cause” campaign and other internal fundraising initiatives by Generali Vietnam’s staff. The company intends to continue these fundraising activities in the future.