16:42 | 06/05/2020 Companies
(VEN) - Generali Vietnam Life Insurance LLC has announced the launch of VITA-Rewards, its new customer loyalty program. Customers earn points on special occasions, when making premium payments or activating Generali’s digital applications. Points are also rewarded when customers participate in health and wellness activities. The points can be accumulated and redeemed for gifts on Generali Vietnam’s digital health ecosystem GenVita.
VITA-Rewards, which means “gifts of life”, was uniquely designed by Generali Vietnam to enable customers to easily accumulate, monitor and redeem their reward points for a variety of attractive gifts on GenVita. Customers are rewarded with points upon premium payment, or on special occasions such as their birthday or New Year, etc. In addition, customers can earn unlimited reward points when participating in exciting activities and challenges on GenVita, which are aimed to improve the health and wellness of customers and the community.
Under VITA-Rewards program, Generali Vietnam has also expanded its VIP customer segment by three folds compared to the previous program and reward customers upon upgrading their membership tiers. Customers are rewarded when successfully activating GenCare accounts, a smart policy management function on GenVita.
Ms Tina Nguyen, Generali Vietnam CEO said: “We have invested strongly in the
VITA-Rewards customer loyalty program, going beyond the conventional gift giving. Developed and run on our digital health ecosystem GenVita, VITA-Rewards is poised to offer unique customer experience while contributing positively to better health and quality of life for our customers and the community.”
GenVita is a digital health ecosystem developed by Generali Vietnam, offering free services to its customers and the community. Apart from enabling users to research, buy and manage insurance policies online, GenVita also provides useful and reliable information on health and finance topics and encourages its users to look after their health. Specifically, users can use the GenGo function on GenVita to track their daily footsteps, form teams to compete and exercise to improve their health. Another unique feature of GenVita is Alo Dr. Gen, which allows users to get free health consultations via telephone with Generali’s medical doctors seven days a week.