Forum discusses measures to develop Vietnamese shrimp brand

10:20 | 21/06/2019 Trade

The Directorate of Fisheries and the Vietnam Fisheries Society (VINAFIS) co-organised a forum in Bac Lieu city, Bac Lieu province on June 19 to discuss measures to build the Vietnamese shrimp brand.

vietnam should give its shrimp a brand
Delegates visit pavilions showcasing supporting products for the development of the shrimp industry - Photo: VNA

The event, initiated by the International Collaborating Centre for Aquaculture and Fisheries Sustainability (ICAFIS), aimed to connect shrimp farmers with the participating parties in the Vietnamese shrimp value chain, share experience and orientate the sustainable development of Vietnam’s shrimp industry, contributing to enhancing the value and image of the Vietnamese shrimp brand.

According to VINAFIS President Nguyen Viet Thang, Vietnam ranks third globally in terms of shrimp production and leads the world in producing giant tiger prawns. Furthermore, shrimp reports the largest export turnover among Vietnam’s fisheries products.

As shown from recent statistics, the fisheries sector contributes to more than 3% of Vietnam’s gross domestic product (GDP) annually. Vietnam’s seafood products have now penetrated into 164 countries around the world, with shrimp being one of the four key exports and accounting for about 45% of the whole sector’s export revenues.

vietnam should give its shrimp a brand
A general view of the Vietnamese shrimp forum in Bac Lieu city on June 19 - Photo: VNA

At the forum, many delegates stated that despite impressive developments over the past two decades, Vietnam’s shrimp industry has still been confronted with numerous difficulties and challenges regarding the export market, shrimp price fluctuations, juvenile shrimp and epidemics.

They stressed the need to develop the Vietnamese shrimp brand in the international market aimed at addressing the aforementioned obstacles and achieve the goal of earning US$10 billion from shrimp exports by 2025, set by the Prime Minister.

Participants focused on discussing and sharing measures to build the Vietnamese shrimp brand, including finalising components in brand building, measures to build and complete the shrimp value chain, traceability of origin and administration of the shrimp chains.

Theo NDO