14:22 | 10/03/2017 Car & Motor
(VEN) - Ford Vietnam reported February retail sales increased 23 percent year-over-year to 1,881 vehicles, led by strong demand for the EcoSport, Ranger, Explorer and Transit nameplates.
“EcoSport, Ranger and Transit continued the long-running lead of their respective segments in February, and Explorer delivered segment leadership for Ford in another – the large SUV segment,” said Pham Van Dung, managing director, Ford Vietnam.
Sales of the segment-defining Ranger increased 24 percent to 820 vehicles. The Ranger continues to represent the benchmark for versatility and reliability among pickup trucks. Its year-to-date sales have risen 10 percent to 2,162 vehicles.
The popular Transit maintained leadership of the commercial van segment in February, with retail sales jumping 46 percent year-over-year to 423 vehicles.
Sales of the EcoSport – the best-selling compact SUV in Vietnam – increased 73 percent to 384 vehicles.
The premium Explorer captured leadership of the large SUV segment in February with retail sales of 114 vehicles. The Explorer is imported from the U.S. and is equipped with Ford’s powerful and fuel-efficient 2.3L EcoBoost engine.
Ford continued the expansion of its nationwide dealer network earlier this week with the opening of Long Bien Ford in Hanoi, bringing its total of locations to 32. Long Bien Ford features Ford’s global brand@retail design standards and is one of the most advanced facilities in its dealer network.