23:17 | 10/02/2017 Car & Motor
(VEN) - Ford Vietnam announced January retail sales of 2,544 vehicles, as its full lineup of global Ford cars, trucks and SUVs in Vietnam contributed to the company’s overall performance.
The EcoSport, Ranger and Transit – all leaders of their respective segment in 2015 and 2016 – continued segment leadership in January, which had the sales period shortened by a week due to the Lunar New Year holiday.
|The popular EcoSport SUV remained the leader of the compact SUV segment in January, delivering retail sales of 449 vehicles|
“Our showrooms were busy across the country in the lead up to Tet, as many customers wanted to make a purchase ahead of the holiday period,” said Pham Van Dung, managing director, Ford Vietnam.
The segment defining and ‘Built Ford Tough’ Ranger pickup truck led the January performance with retail sales rising 3 percent year-over-year to 1,342 vehicles. Maintaining its segment leadership in January, the Ranger continued to account for roughly one in every two pickup trucks sold in Vietnam.
The popular EcoSport SUV remained the leader of the compact SUV segment in January, delivering retail sales of 449 vehicles. The EcoSport continues to be a leading choice among Vietnamese customers due to a strong appeal that combines small-car practicality with the agility of an SUV.
The Transit maintained its leadership of the commercial bus and van segment in January with retail sales of 289 vehicles.
The Everest SUV – which delivers a leading edge of off- and on-road capabilities, advanced technology, bold design and refined interior comfort – delivered retail sales of 116 vehicles in January.
The Explorer premium SUV recorded January sales of 137 vehicles. Ford Vietnam began recently importing the Explorer from the U.S., which is equipped with a 2.3L EcoBoost engine.
The technology-packed Focus delivered retail sales of 110 units. And the sporty Fiesta, powered by the internationally award-winning 1.0L EcoBoost engine, saw January sales rise 12 percent from a year ago to 94 vehicles.