14:17 | 09/09/2017 Society
(VEN) - Ford Vietnam announced a record August performance with retail sales rising 8 percent year-over-year to 2,292 vehicles, led by strong demand across its full lineup of global Ford vehicles in Vietnam.
The EcoSport, Ranger, Transit and Explorer led the record sales month with each leading their respective segments for the month and year-to-date. Ford remains on track for another record full-year performance with year-to-date sales increasing 3 percent to 19,081 vehicles.
“Our showrooms across the country remained busy despite the retail impact typically associated with ghost month, and our best-selling nameplates continued to drive our overall performance,” said Pham Van Dung, managing director, Ford Vietnam.
The segment-defining Ranger delivered August retail sales that increased 16 percent to 1,183 vehicles, as it continues to lead the Vietnam’s pickup truck segment. Ranger’s year-to-date sales have risen 4 percent to 9,475 vehicles.
Demand continued in August for the premium Explorer mid-size SUV, which again led its segment for the month with retail sales of 82 vehicles. Year-to-date sales of the U.S.-imported Explorer have now reached 891 vehicles.
The Transit maintained its leadership of Vietnam’s commercial van and bus segment in Vietnam with August retail sales of 558 vehicles, driving year-to-date sales up to 4,092 vehicles. The Transit continues to deliver the ideal value proposition for business owners and operators across a range of industries.
The Everest mid-size SUV achieved August sales of 98 vehicles, driving its year-to-date sales to 836 vehicles. Engineered for the extraordinary, the Everest redefines consumer expectations for a mid-size SUV with its bold design and refined interior, off-road capability with on-road comfort.
The EcoSport compact SUV delivered August retail sales of 260 vehicles, pushing its year-to-date sales up to 2,658 vehicles and maintaining its segment leadership.
The sporty Focus passenger car saw its August sales rise 17 percent to 84 vehicles, with year-to-date sales now up 26 percent to 790 vehicles.