Ford Vietnam delivers best-ever March, first quarter performances

19:00 | 07/04/2017 Society

(VEN) - Ford Vietnam announced its best-ever March performance with retail sales rising 5 percent year-over-year to 2,501 vehicles.

The US-imported Explorer

The record March also capped Ford’s best-ever first quarter in Vietnam with overall retail sales increasing 7 percent year-over-year to 6,926 vehicles.

The record performances were driven by segment leadership each from the Ranger pickup truck, EcoSport compact SUV, Transit commercial van and Explorer premium mid-size SUV.

The segment-defining Ranger – Vietnam’s best-selling pickup – delivered March retail sales of 1,014 vehicles, and first quarter sales of 3,176 vehicles, as strong demand continues across the full lineup of Ranger variants available in Vietnam.

The EcoSport compact SUV contributed to the record March with retail sales of 432 vehicles, helping push its total first quarter sales up 14 percent to 1,265 vehicles.

The popular Transit remained the best-seller in Vietnam’s commercial van and bus segment in March with sales increasing 12 percent from last year to 654 vehicles.

The US-imported Explorer was the best-seller in Vietnam’s premium mid-size SUV segment in March with retail sales of 118 vehicles. The Explorer is equipped with a 2.3L EcoBoost engine as well as a suite of smart technologies and safety features.