13:37 | 11/05/2016 Society
(VEN) - Ford Vietnam announced its best-ever April performancewith retail sales jumping40 percent year-over-year to 2,430 units, led by strong demand across its vehicle lineup.
Year-to-date sales have now risen 60 percent from the same time a year ago, as Ford continues to be one of the fastest growing automotive brands in Vietnam this year. The EcoSport, Ranger and Transit nameplates are leading the charge this year, with each maintaining leadership of its respective segment.
The Transit delivered an all-time record month with April with retail sales increasing 33 percent year-over-year to 641 units helping it remain the leader of Vietnam’s commercial van segment. Year-to-date sales have increased 58 percent to 2,387 units, as business owners and operators continue to appreciate the durability, versatility and value proposition of the Transit.
The segment-defining Ranger remained the best-selling pickup truck in Vietnam with April sales that surged 61 percent year-over-year to 1,294 units. Ranger sales through the first four months of the year have soared 124 percent from a year ago to 4,365 units.
The popular EcoSport retained its leadership of Vietnam’s compact SUV segment in April with retail sales rising 44 percent to 375 units. Its year-to-date sales have increased 28 percent from a year ago to 1,481 units, as the EcoSportcontinues to delight customers with its combination of small-car practicality and agility of an SUV.
The Focus delivered sales of 75 units in April, helping its year-to-date sales increase 60 percent year-over-year to 293 units. Ford recently launched the new Focus featuring a powerful 1.5L EcoBoost engine that delivers advanced engine technologies in smart, efficient package.
“The new Focus preserves the strengths of its predecessor while evolving nearly in every aspect – design, smart technology, driving dynamics, powertrain and refinement, said Dung. “As we continue to expand our portfolio of global Ford vehicles is allowing us better serve the perse needs of our customers in Vietnam.”