Ford Survey: The Majority of Vietnamese consumers pick fuel efficiency over power

18:47 | 25/08/2016 Society

(VEN) - When it comes to buying a new car, nearly 70 percent ofVietnamese consumers say that fuel efficiency is more important than power. That is just one conclusion of a survey on more than 9,500 drivers in 11 countries across the Asia Pacific region conducted on behalf of Ford Motor Company in June 2016.

Ford Survey: The Majority of  Vietnamese consumers pick fuel efficiency over power

When asked about the reasons for prioritizing fuel efficiency, four out of five respondents from Vietnam cited the need to save money. Other top reasons included an interest in being more environmentally friendly (77 percent) and a concern about high fuel prices (51 percent).

In fact, fuel efficiency is such a major factor that nearly half (42 percent) of drivers who currently own a powerful car say that they regret not purchasing a more fuel-efficient vehicle.

“We conducted this survey to learn more about what consumers’attitudes are towards fuel efficiency when they are shopping for a new car,” said Kevin Tallio, chief engineer, Engine Engineering, Ford Asia Pacific. “Fuel efficiency remains one of the top concerns. Drivers continue to be sensitive to fuel costs, no matter what the price is at the pump.”

It was exactly this need to offer the combination of fuel efficiency and power that drove Ford to develop the EcoBoost family of engines. Since 2009, EcoBoost engines have been showered with awards, in fact the 1.0-literEcoBoost engine was voted best in class at the 2016 International Engine of the Year Awards for the fifth year in a row. EcoBoost technology can now be found under the hoods of more than 20 Ford nameplates around the world – from the feisty Fiesta to the iconic Mustang.

"EcoBoost gives drivers mileage when they need it and power when they want it,” said Tallio. “When driven efficiently, EcoBoost technology has the capability to help save on fuel, save you money in the long run and reduce CO2 emissions. And when that extra ‘oomph’ is needed, it provides effortless performance.”

Anh Ngoc