Food distribution startup Kamereo raises US$4.6 million

09:00 | 12/10/2021 Companies

(VEN) - Kamereo, an e-commerce platform that directly connects restaurants to food suppliers, has raised US$4.6 million in a Series A funding round co-led by Thai conglomerate CPF Group, Quest Ventures and Genesia Ventures.

The startup, founded in 2018 and headquartered in Ho Chi Minh City, is the first B2B food distribution platform in Vietnam in the fields of restaurants, hotels, cafes, retail stores and offices.

Before founding Kamereo, Taku Tanaka served as CEO of Pizza 4P's chain. Within three years, he had expanded the brand from just a small store in Ho Chi Minh City to 10 stores nationwide. Also during his time working there, he noticed many problems with food supply chain efficiency, which motivated him to found Kamereo.

Kamereo CEO Taku Tanaka

Tanaka explained that technology can contribute much to reducing labor costs in the search for food products and its purchasing, while providing transparency and accuracy. Kamereo is aimed at using technology to solve the limitations in purchasing and finding suppliers so that restaurants can focus on their core values ​​to offer the best dining experience for customers, he added.

With a vision to redefine the food business, and help chefs and restaurant owners focus on their expertise in processing food and serving their customers, Kamereo supports them in negotiating with suppliers and handling and managing orders.

“Food and Beverage (F&B) is a field with high annual growth. From a religious perspective, Vietnam does not have many restrictions on eating and drinking, and people's incomes are also gradually increasing. Vietnamese people are now willing to spend more money on food and drink. Therefore, the F&B sector in Vietnam has a lot of potential for development,” Tanaka said.

Kamereo employs about 100 workers and can meet the needs of more than 400 regular customers. In addition, Kamereo is striving to improve user experience and service quality of its website and applications on the App Store, Google Play, and expand the scope of its technology application.

Goh Yiping, a representative of Quest Ventures, was impressed by Kamereo’s ability to implement a comprehensive supply chain and its knowledge about the “from farm to table” model in Vietnam. Takahiro Suzuki, a representative of Genesia Ventures, promised to continue support for the Kamereo team in realizing the company's vision of “redefining the food business”.

With the US$4.6 million raised from the Series A funding round in July, Kamereo will strengthen its human resources and expand operations to Hanoi next year, and at the same time build a warehouse management system to optimize daily activities.

Currently, Kamereo is planning to diversify products it distributes by purchasing meat products from its partner, CP Vietnam Group. A representative of the group said it would also coordinate with Kamereo in B2B food distribution.

The food and beverage sector has been among Vietnam’s fastest growing industries in recent years with

great potential for development of five to six percent in the 2020-2025 period.

Ngoc Anh