First safe vegetables brand, La Lanh, launched in Binh Dinh

14:25 | 08/07/2019 Society

Binh Dinh’s high quality VietGAP-certified vegetable brand, La Lanh, was officially launched at Big C supermarket in Quy Nhon on July 6. La Lanh vegetables are sustainably produced by local farmers under the Binh Dinh Safe Vegetables Project (BDSV), funded by the New Zealand Aid Programme.  

The words ‘La Lanh’ evoke the green environment, health, goodness and the importance of protecting others. The accompanying logo includes a leaf image and a circle representing completion of the production process in bringing to market quality products that are in harmony with nature.

first safe vegetables brand la lanh launched in binh dinh

In 2016, New Zealand began a 5-year NZ$5.6 million project in Binh Dinh Province focusing on increasing farmers’ income and prosperity through improved production and agrichemical safety techniques training and quality marketing and branding. The project has helped Binh Dinh farmers establish strong, market-led value chains in safe vegetables for both low-land and high-land areas, including ethnic minority communities. The high quality and safe vegetables in turn provide a benefit to the consumers from Binh Dinh, including Binh Dinh’s fast-growing tourism market.

first safe vegetables brand la lanh launched in binh dinh

Dr. Michael Lay-Yee, Programme Director for BDSV, says the launch of La Lanh safe vegetables is a significant achievement that brings together best practice in quality vegetable production and compelling branding.

He says the cultivation systems being used by farmers growing produce under the La Lanh brand are suited to local conditions and have been designed carefully for safe production and post-harvest handling and to meet high food quality and safety standards.

New Zealand Ambassador to Vietnam, H.E. Wendy Matthews, shared: “I am very pleased with the achievements of this New Zealand-funded project. To date, more than 500 households and 50 department staff of agriculture and rural development and extension authorities have benefited from the project’s activities. I believe the project will make a meaningful contribution to Binh Dinh Province realising its vision of becoming nationally known as a trusted safe vegetable producer. This is a powerful initiative through which New Zealand is able to contribute its agricultural expertise to assist the development and growth of Vietnam’s fresh produce industry.”

My Phung