15:19 | 09/05/2017 Travel
(VEN) - The Vietnam National Village for Ethnic Culture and Tourism (VINACULTO) in the Dong Mo tourism area in Hanoi’s Son Tay City features the cultures of the 54 ethnic groups in Vietnam. The village is trying its best to improve service quality and diversify products with a broad appeal to visitors.
Outstanding cultural activities in the Vietnam National Village for Ethnic Culture and Tourism - Photos: Pham Tiep
Traditional culture venue
VINACULTO has worked with organizations and localities to attract representatives of 15 ethnic groups, including about 1,000 artisans and villagers from 29 provinces and cities, to join in regular activities in the village.
Visitors not only have the opportunity to learn about the unique architecture of traditional houses and the original beauty of Khmer pagodas and Champa towers, among others, but also to learn about customs, rituals, festivals and living practices of ethnic minorities.
At a recent talk themed “The common house of VINACULTO - an attractive destination”, acting head of the facility, Lam Van Khang, said VINACULTO has so far attracted two million visitors, and had lured 500,000 visitors in 2016 alone. Khang added that VINACULTO is still facing difficulties, as state investment capital for the village in 2017 is lower than previous years.
Improving service quality
Although it is encountering difficulties, VINACULTO has set a target of becoming a national tourist attraction by 2020 that will attract one million visitors and two million visitors by 2030 in accordance with the overall plan for Vietnamese tourism development approved by the Prime Minister.
The chairman of the Vietnam Tourism Association, Nguyen Huu Tho, said VINACULTO should preserve cultural values of ethnic groups and at the same time offer new services.
But VINACULTO still has a poor range of tourist offerings. Deputy president of the Ho Chi Minh City Tourism Association, Nguyen Thi Khanh, said more ethnic minority activities should be encouraged in VINACULTO, and relevant authorities should ensure that souvenir products sold there are made by ethnic minorities and have certain cultural values.
Khang said the village authority will continue to attract investment to upgrade the venue and bring more representatives of ethnic minorities to the village for residence and cultural activities while maintaining and repairing outdoor exhibits, enhancing collections and exhibition activities and improving service quality.