E-commerce provides growing export outlets

10:34 | 16/06/2017 Trade

(VEN) - Vietnamese small and medium-sized enterprises are increasingly engaging in international trading, instead of only focusing on the domestic market, with the support of e-commerce.  

e commerce provides growing export outlets

Lai Viet Anh, deputy director of the Ministry of Industry and Trade’s Vietnam E-commerce and Information Technology Agency, said its budget currently focuses on supporting businesses to promote information technology and e-commerce applications.

According to a survey by the Ministry of Industry and Trade’s Vietnam E-commerce and Information Technology Agency, up to 70 percent of 800 surveyed businesses are small and medium-sized enterprises, 36 percent of which use websites and e-commerce floors.

The Thien Huong Food Joint Stock Company, for example, has been successful in exporting through e-commerce. Three years after joining the global e-commerce platform Alibaba.com, the company’s revenues increased by 20 percent compared to the previous period. In addition, the company has expanded the area of offices and workshops to nearly 28,000sq.m to serve trade and production activities.

The GEPIMEX 404 Company is also exporting online. Potential customers of this company through Alibaba.com come from China, the Middle East and the EU. The company receives about 10 letters of inquiry daily from Alibaba.com, and its sales through Alibaba.com account for 60 percent of its total export turnover.

Tran Thanh Hai, deputy director of the Ministry of Industry and Trade’s Agency of Foreign Trade, says Vietnam’s integration into the regional and world economy provide opportunities for businesses, but also fierce competition from international rivals. “One of the solutions for improving competitiveness is the application of e-commerce to seek outlets for Vietnamese products and goods,” Tran Thanh Hai said.

The Ministry of Industry and Trade is implementing various solutions to support export businesses, including online exports through e-commerce. The ministry is developing policies to help companies in e-commerce and promoting administrative reforms to support businesses in participating in trade fairs and exhibitions.

The Ministry of Industry and Trade’s Vietnam E-commerce and Information Technology Agency has an e-commerce website to support Vietnamese business exports and propose export markets for commodity groups.

Vietnam’s main export-import markets are the US, the EU, the Republic of Korea, and Japan with high rates of internet

usage. Therefore, businesses can make most of these advantages to strengthen access to markets.

Viet Anh