15:19 | 12/01/2016 Trade
(VEN) - E-commerce recorded rapid development both in scale and sales in 2015. The sector is expected to be thriving in the near future.
E-commerce has recorded remarkable progress
The Ministry of Industry and Trade’s Vietnam E-commerce and Information Technology Agency Director Tran Huu Linh said that Vietnamese e-commerce recorded remarkable progress in 2015, reaching an estimated US$4 billion in revenue. In particular, e-commerce made significant contributions to the Online Friday promotional sales day.
The first Online Friday was organized in December 2014 with the participation of around 1,000 businesses, recording 160,000 orders valued at VND154 billion.
Tran Huu Linh said that about 30 percent of the Vietnamese population would participate in online shopping activities, reaching US$10 billion in 2020, accounting for five percent of total retail sales of goods and services.
E-commerce has helped Vietnam ranking among the top 20 countries for internet use. Therefore, demand on online shopping activities is forecasted to be high in the future.
Creating a breakthrough
Together with a strong increase in numbers of people using smartphones, mobile commerce will also become the decisive trend in the next five years.
According to Deputy Minister of Industry and Trade Tran Tuan Anh, the internet and consumer electronics have played an important role in online shopping, especially for the 25-34 age group. More than 40 percent of the Vietnamese population have accessed the internet and 58 percent of them have participated in online shopping activities. In addition, Vietnam has more than 120 million mobile users and two-thirds of them have used smartphones for online shopping.
Vietnamese retail businesses have made greater efforts to adapt to e-commerce on smartphones. With more than one million monthly page views and one million Facebook followers, Lazada has become the leading website in Vietnam and Southeast Asia.
According to Sendo, around 30 percent of customers accessed its website by mobile equipment in 2014, accounting for five percent of total orders. This figure increased to 30 percent in 2015 and is expected to stand at 50 percent in 2016.
Strongly developing e-commerce
Tran Huu Linh said that to ensure sustainable development of e-commerce, Vietnam needs to do better. The draft plan on e-commerce development during the 2016-2020 period conducted by the Vietnam E-commerce and Information Technology Agency reveals that around 60 percent of Vietnamese businesses would be present on the internet by 2020. In addition, 80 percent of businesses will receive orders via mobile applications and all supermarkets and shopping centers will accept card payments.
The Ministry of Industry and Trade will focus on deploying the online Buy Vietnamese Goods program, supporting localities in the implementation of e-commerce and devising e-commerce development solutions.