E-commerce blueprint outlines key solutions

10:47 | 14/12/2016 Information Technology

(VEN) - The Vietnam E-Commerce and Information Technology Agency (VECITA) under the Ministry of Industry and Trade expected that e-commerce in Vietnam will reach US$10 billion, accounting for five percent of the country’s retail sales, by 2020. However, the figure has so far reached only US$4.07 billion.  

e commerce blueprint outlines key solutions

VECITA Deputy Director Lai Viet Anh said at a recent seminar on e-commerce development orientation for the 2016-2020 period that e-commerce is witnessing strong development in Vietnam. A goal is set for Vietnam to reach e-commerce revenue of US$10 billion, accounting for five percent of the country’s retail sales, by 2020. Of this, business-to-business (B2B) transactions will represent 30 percent of the country’s foreign trade.

Deputy Minister of Industry and Trade Ho Thi Kim Thoa said that e-commerce just makes up 2.8 percent of total retail sales in Vietnam, while the rate in Asian Pacific countries is more than 12 percent.

Hanoi Department of Industry and Trade Deputy Director Tran Thi Phuong Lan said in 2015, e-commerce in Hanoi hit US$1.16 billion, nearly four percent of the city’s retail sales. This figure is disproportionate with the potential. Lan said that it is not an easy task to control e-commerce violations because infraction evidences can be cleared easily, and the management has become more difficult upon the popular use of smart devices.

A Quang Binh Province Department of Industry and Trade representative said that most of businesses in the province are small to medium in size and haven’t been interested in e-commerce development. Many of them haven’t had e-commerce staff members. Therefore, e-commerce application in the province remains modest.

Deputy Minister of Industry and Trade Ho Thi Kim Thoa said that the Prime Minister issued Decision 1563/QD-TTg on August 8, approving a master plan for e-commerce development in the 2016-2020 period, which refers to seven groups of key solutions: e-commerce policy and legislation improvement; e-commerce development and management improvement; construction and improvement of essential infrastructure for e-commerce; e-commerce human resource development; development and application of new technologies in e-commerce; e-commerce development in key regions and fields and promoting international cooperation in e-commerce.

Enterprises will play an important role in e-commerce development, while the state will implement management, develop infrastructure and create a favorable environment for e-commerce businesses. Practical management policies are to be built to facilitate businesses and protect consumer’s interests.

The deputy minister mentioned the website www.tuhaoviet.vn as an effort of the ministry to attract e-commerce businesses. The ministry will promote many more similar websites to assist businesses to develop e-commerce, she said.

Lan Anh