14:12 | 04/01/2016 Trade
(VEN) - The mountainous province of Tuyen Quang has focused on Vietnamese goods sales promotion in recent years to meet local consumer demands.
Tuyen Quang has great demand for Vietnamese goods
According to Vice Director of the Tuyen Quang Department of Industry and Trade Loc Lim Lien, the six-year Buy Vietnamese Goods campaign has helped improved local consumer awareness over buying and using domestically produced products.
A series of Vietnamese goods sales trips to rural areas in Tuyen Quang including Chiem Hoa, Na Hang and Lam Binh have been organized over course of the year, according to the Tuyen Quang Trade Promotion Center.
Local trade promotion activities have been vastly improved in recent years in terms of organization and frequency as the center usually collaborates with localities in hanging posters, broadcasting fair information and hosting traditional costume wearing contests to attract locals to the fairs.
Showcased goods items at these fairs including electronic and electric appliances, household equipment and essential goods selected based on local consumer demands have sold well and gradually gained consumer trust.
“Local people are increasingly fond of Vietnamese goods despite their higher prices than Chinese alternatives. Vietnamese goods sell quite well at fairs,” said Vu Thi Kim Lien, the owner of a convenience store in Cay Chanh 2 Village, Duc Ninh Commune, Ham Yen District.
People living in remote areas in Tuyen Quang are potential Vietnamese goods buyers as their living standards have gradually improved. What is important is how to set up an effective Vietnamese goods distribution network and what incentives should be offered for corporate participants, said Loc Lim Lien.
The Tuyen Quang Department of Industry and Trade has so far selected two local facilities to set up permanent Vietnamese goods sales points including the Son Duong convenience store in Son Duong Town, Ham Yen District and Vu Thi Kim Lien’s convenience store in Cay Chanh 2 Village, Duc Ninh Commune, Ham Yen District. In addition, it will strive to organize more Vietnamese goods sales trips to remote areas in Tuyen Quang in the coming time, with a view to making Vietnamese goods more available at a local level.