CP Vietnam launches “Kitchen of the World” chicken exports

09:20 | 26/03/2020 Companies

(VEN) - The CP Vietnam Corporation (CP Vietnam) will export a large volume of Vietnamese poultry meat to various countries, launching a “Kitchen of the World” initiative long pursued by the Thai CP Group. CP Vietnam General Director Montri Suwanposri discussed the initiative with Vietnam Economic News’ Tran The.

cp vietnam launches kitchen of the world chicken exports
CP Vietnam General Director Montri Suwanposri

Could you introduce CP Vietnam and its production capacity?

CP Vietnam is a member of the CP Group (Thailand). It has built a closed commodity production chain with various products. The total value of the corporation’s assets has exceeded US$1.43 billion. It has paid taxes totaling more than US$447 million. CP Vietnam has been praised for many consecutive years as a prominent taxpayer.

CP Vietnam currently has seven animal feed production plants and three aquatic animal feed production plants with total capacity of 4.2 million tonnes per year, apart from two seafood processing plants and three meat processing plants. Every year, the corporation produces more than six million pigs, about 700 million chicken eggs, 80,000 tonnes of chicken, and exports 20,000 tonnes of processed food and seafood to Australia, Japan, China and Europe.

CP Vietnam is building an export chicken processing plant in Binh Phuoc Province. This will be the most modern facility of its kind in Southeast Asia. With a processing capacity of one million chicken heads per week, or 50 million chicken heads per year, the plant is expected to commence operations in the near future. We believe Vietnamese chicken will soon be present in the kitchens of consumers in many countries, paving the way for us to implement a major strategy to bring Vietnamese goods overseas.

cp vietnam launches kitchen of the world chicken exports
A chicken processing line at the CP Vietnam Corporation

Are there any difficulties facing the plan to bring Vietnamese chicken to the global market?

Our chicken processing plant in Binh Phuoc Province will export a majority of its output, mostly to Japan and Europe. The export of Vietnamese chicken will face almost no difficulties because the CP Group has set up a wide export network and the consumer demand for poultry products is very high. What CP Vietnam has to do is creating the best products for export.

Do you think Vietnamese food, in general, and chicken, in particular, can easily compete with similar products made by other countries in the global market?

In the domestic market, CP Vietnam has promoted the distribution of safe and quality food products through CP Shops, Fresh Marts, supermarkets and five-star kiosks. Experts say the corporation’s “Feed-Farm-Food” closed production value chain is an agricultural production model that creates safe food products and benefits participants.

Given the CP Group’s trading network, I believe CP Vietnam will succeed in its export plan. The CP Group has invested in Vietnam with the best technology, which has enabled us to reduce the production cost to an equivalent or lower level compared with other ASEAN countries with developed agricultural sectors. Therefore, CP Vietnam is confident of the competitiveness of its products in the global market.

What can you tell us about CP Vietnam’s relations with Vietnamese farmers?

CP Vietnam has maintained close relations with farmers. They have animal breeding facilities and labor, while we have experience in disease control and deep processing. We are willing to assist farmers and share with them both profits and seasonal risks. This cooperation model has made CP Vietnam the most successful overseas business of the CP Group and will be popularized in other countries.

CP Vietnam’s development policy is actively cooperating with and transferring techniques to farmers, focusing on ensuring the interests of the country, people and businesses. This policy has yielded successful results. For its achievements, CP Vietnam recently received the Third-class Labor Order from the Vietnamese President and certificates of merit from the prime minister, ministries, sectors and local authorities. These recognitions encourage the corporation to take further steps and make greater contributions to the development of Vietnamese agriculture.

Tran The