Corporate Culture Maturity Assessment: Far from practical actions

16:00 | 13/10/2021 Companies

The corporate culture consultancy Blue C has recently assessed the current situation of corporate culture development in Vietnam and announced research findings from the survey “Corporate Culture Maturity Assessment”.  The survey were participated by 113 businesses and based on three aspects: the core values, the behaviors and the artifacts of corporate culture.

The survey results show that some 60% participants have their corporate culture at level 2 (Managed) and 3 (Idealized) among the 6 maturity levels of corporate culture. That said, 6 out of every 10 businesses are on medium level of corporate culture maturity.

Most businesses (90%) have foundation of corporate culture, such as vision, mission and core values, established. Corporate culture is paid a certain attention as simple ideas and concepts have been formed and communication activities were set up to drive employees’ attention towards corporate culture. However, less than half of participated businesses (45%) clearly define behavioral standards and apply them to their human resources processes. As consequence, corporate culture development still focus on artifacts and appearance rather than actual practical activities and values.

The survey also shows that only 24% of businesses include a culture-fit test as a compulsory element in their recruitment processes. Corporate culture has not been included in Employee evaluation and rewards; most businesses evaluate their staff by work performance results rather than performance based on core values and behaviors of corporate culture. Since corporate culture is excluded from recruitment, training and employee evaluation processes, companies may find themselves getting into wrong direction: they focus on communication activities while disregard employees behavioral direction.

The survey also shows that leadership's attention has not been converted into investment. Although 66.36% of leaders perceive the role of corporate culture as important or very important, more than half (56.64%) of businesses do not have a specific budget for corporate culture development; some have budgets for ad-hoc activities. Only 23.01% participated businesses have professional resources dedicated to corporate culture with clear job descriptions.

Besides, the measurement and evaluation of corporate culture has not been respected: they are often integrated in an annual general survey; in-depth surveys on corporate culture are not made. Notably, nearly half of enterprises (46.02%) have never surveyed and measured their own corporate culture. The measurement of corporate culture needs to be conducted periodically and more frequently in the context of change and adaption.

Having provided in-depth consultancy on corporate culture for leading corporations, Le Quang Vu, CEO of Blue C, recommends that leaders need to change their perception of how to apply corporate culture in corporate daily life. “In many companies, corporate culture is seen as a “nice appearance’ only. Leaders need to acknowledge that if they want corporate culture "alive" then the culture’s foundations, including vision, mission, core values and behavioral standards, need to be embedded into recruitment, evaluation, training and rewarding activities. Companies should develop a specific strategy for corporate culture development focusing on core values ​​and behavioral standards instead of superficial manifestations, which more likely have entertainment and communication values," emphasized Mr. Vu.

The report helps businesses quickly determine the Maturity of Corporate Culture via online measurement tools. With such results, managers in charge of corporate culture can assess the maturity level of corporate culture in their companies, find the most appropriate ways to improve corporate culture situation.