Connecting safe food sellers and buyers

12:27 | 20/11/2016 Trade

(VEN) - The Ministry of Industry and Trade’s Domestic Market Department Deputy Director Le Viet Nga talked about made-in-Vietnam safe food in an interview with Vietnam Economic News’ Phuong Lan.

Connecting safe food sellers and buyers

MoIT's Domestic Market Department Deputy Director Le Viet Nga

What measures does the Ministry of Industry and Trade have to bring safe food to consumers?

Providing information about safe food to consumers is essential. Despite difficulties in identifying safe food, we have organized many programs to provide consumers information on safe farm products.

In addition to strengthening propaganda on the mass media, the Ministry of Agriculture and Rural Development, the Ministry of Health and the Ministry of Industry and Trade have adopted food safety programs. Moreover, we have organized supply and demand connection programs for safe food with a priority for made-in-Vietnam farm products. In particular, market management forces have enhanced inspection of food quality at supermarkets and processing facilities.

Could you share solutions to help safe food enter rural areas?

The building of safe food distribution chains in traditional markets in rural areas plays a key role. Therefore, the Ministry of Industry and Trade is developing 41 points of sales under the Proud of Vietnamese Goods campaign with a focus on rural and remote areas. In addition, the ministry has actively deployed the market stabilization program in more than 10,000 points of sales with commitments of selling safe food with clear origin.

In particular, the Ministry of Industry and Trade has built pilot market models for safe farm products, of which small traders are trained to differentiate and identify safe food. Major wholesale markets in the southern region such as Thu Duc and Hooc Mon have boosted demand and supply connection. They have also successfully organized points of sales to help consumers in the city and neighboring localities know and access safe farm products.

How do consumers know about points of sales for safe food?

The Ministry of Agriculture and Rural Development, the Ministry of Health and the Ministry of Industry and Trade have adopted programs to help identify points of sales for safe food. In particular, the Ministry of Agriculture and Rural Development has approved a safe food identification program based on a chain. Food from production facilities to distribution systems is closely managed and sampled periodically to determine the safety. Information about its program has been popular on the mass media such as VTV1 and the Ministry of Industry and Trade’s website at www.tuhaoviet.vn.

In the coming time, we will report to the prime minister to allow the design and using of the logo to identify safe farm products. This logo will be frequently inspected by market management forces.

A connection between producers and distributors remains missing. How will connection activities be implemented to bring the highest efficiency?

To implement safe food supply and demand connection activities, we will continue using two methods in the coming time, including strengthening propaganda through press agencies and organizing more conferences and seminars on safe food supply and demand connection with different scales. At these conferences and seminars, we will introduce and connect producers to distributors.

The Ministry of Industry and Trade is also coordinating with the Vietnam Cooperative Alliance to promote links between producers and distributors. Safe food is expected to deeply enter distribution channels in the coming time under the overseeing of all parties in an effective manner.

 

Theo ven.vn