Cognex expands investment in Asia Pacific with first local office in Vietnam

18:17 | 03/08/2017 Science - Technology

Cognex Corporation, the world's leading supplier of industrial barcode readers and machine vision, has announced the opening of its first office in Vietnam - a testament of its commitment to expanding the business in Asia. Situated in Hanoi, the office will provide a local base for Cognex to consolidate and coordinate the company’s efforts as it looks to tap into the huge manufacturing industry in Vietnam.

cognex expands investment in asia pacific with first local office in vietnam
Mr. Wayne Goh, Head of ASEAN/ANZ, Cognex affirmed Vietnam is one of the company’s strategic markets

“Given Vietnam accounts for 40% of our regional sales in ASEAN, the new Cognex office will give us a stronger foothold in Vietnam where there is a heavy focus on manufacturing,” said Wayne Goh, Head of ASEAN, Australia and New Zealand at Cognex. “We believe our presence will not just support the growth of the manufacturing sector, but also play an integral part in helping Vietnam take the next step towards the Fourth Industrial Revolution through the provision of machine vision technologies.”

Cognex’s machine vision technologies help increase the quality and lower the cost of manufacturing across all industries through error proofing product assembly lines, detecting defects, identifying and tracking items for manufacturing and logistics, and providing robot guidance. Given the huge amount of data and information machine vision systems capture, there is potential for Cognex’s products to lead the push for Industry 4.0 in Vietnam through the provision of data from which intelligent and actionable insights can be gleaned.

cognex expands investment in asia pacific with first local office in vietnam
Cognex’s machine vision applied in many manufacturing industries including Food & Beverage

The key manufacturing industries Cognex is targeting in Vietnam are the electronics, automobile and motorbike sectors, with renowned foreign manufacturers like Samsung, LG and Foxconn already utilising the company’s machine vision technologies in their factories. Autotech, one of the biggest machine maker in Vietnam, is also applying Cognex's technologies to build machines for Samsung Display Vietnam.

The Hanoi office will put Cognex closer to customers by providing a support center to their offices and factories. The new office will include sales and application engineers, technical support engineers, where potential customers can experience Cognex’s advanced technology in action and attend classes to learn how to apply Cognex products in their manufacturing operations.