10:11 | 20/05/2016 Investment
(VEN) - Many businesses recently began to strongly invest in clean food production, opening up a new and effective business trend, while helping consumers access safe and quality food.
VietGAP-standard vegetables and fruits have established a foothold at supermarkets
For a year the An Ha Service Co., Ltd. has provided VietGAP-standard clean pork at the Ba Diem Market in Hoc Mon District, the Tan Dinh Market in District 1 and the Department of Agriculture and Rural Development’s store in District 1 in Ho Chi Minh City. Their products have received a good response from consumers.
In the middle of this April, the Vissan Company announced it would supply 100 percent of VietGAP-standard pork throughout their retail network. Vissan General Director Van Duc Muoi said that the company has bought pigs from VietGAP-standard farms and planned to provide about 70 tonnes of pork a day.
According to Dong Thap-based Co May Private Enterprise Sales Manager Pham Minh Thien, to meet increasing demand for clean food, his enterprise has actively produced Co May Essential-brand super clean straw mushrooms. These mushrooms cost VND140,000 per kilo, five times more than normal mushrooms. Most products have been sold via their agents.
Vingroup said they have invested VND2 trillion in the production of clean vegetables in the Tam Dao Farm in Vinh Phuc Province, Cu Chi District in Ho Chi Minh City and Long Thanh District in Dong Nai Province, following the VinEco brand name and the VietGAP and GlobalGAP standards. In addition, Vingroup has applied Israeli technology for automated production of super clean and high-nutritious vegetables. The price of VinEco clean vegetables are only 5-10 percent higher than normal vegetables.
Success from new technology
PAN Group Chairman Nguyen Duy Hung said that his company has invested almost US$100 million in agriculture and food production, ranging from seeds to seafood processing, confectionery and rice production in order to create a clean food production and supply chain. In the short run the group will improve their value chain and set up a distribution and origin verification system in order to ensure the quality of each and every product.
To produce super clean straw mushrooms based on organic farming, the Co May Private Enterprise has invested about VND20 billion in production facilities and a center for research on new, high-tech agricultural products. In the near future Co May will continue launching organic agricultural products like rice bran oil, Momordica Cochinchinensis oil, sesame oil, vitamin E and Gamma-Oryzanol.
Hung Hau Agricultural Joint Stock Company General Director Tran Van Hau said that despite high investment, his company is determined to produce clean, high-tech agricultural products. In 2010 Hung Hau poured hundreds of billions of dong into the procurement of high-tech equipment for production of Tra fish fillets and export seafood which have received safe standard certificates from EU countries. In April 2016 the company took their Happy Noodles-brand vermicelli, noodles and dried rice noodles to Co.opmart, Big C and Lotte shopping centers and traditional markets after a long period of experiment. The company is now beginning to receive consumer feedback on the products.
Thao Vinh Duong