Central region tourism: Bigger and better

16:33 | 07/08/2017 Culture & Tourism

(VEN) - Sea-based tourism in Vietnam’s central region has recovered after the 2016 pollution disaster that killed masses of fish and other marine life off the coasts of Ha Tinh, Quang Binh, Quang Tri and Thua Thien Hue provinces, according to the National Administration of Tourism (VNAT).  

Sea-based tours to the central coastal region have recovered

Figures compiled by the Quang Binh Department of Tourism show that the province attracted about 1.5 million visitors, including 27,000 foreign visitors, in the first half of 2017, up 17 percent and 20 percent from the same time in 2016, respectively. This summer, Thien Cam Commune of Ha Tinh Province alone attracted 3.5 times the number of tourists of last summer, while Quang Tri Province attracted almost 950,000 visitors, up 14 percent.

VNAT general director, Nguyen Van Tuan, said at a recent press conference on the tourism industry in the first half of 2017 that sea-based tourism in the central region has completely recovered, exceeding revenues and numbers of visitors of previous years. Tuan attributed the recovery to the rising demand for sea-related tours and the good development of the domestic tourism industry.

Immediately after the 2016 marine life disaster caused by the Formosa steel plant, the Ministry of Culture, Sports and Tourism devised plans to deal with the aftermath, including diversification of tourist offerings, human resources training, tourism promotion, and a campaign to promote visitor trust.

Since 2016, all the provinces and towns affected by the mass fish deaths have been carrying out tourism promotion activities and improving infrastructure to attract visitors in the 2017 summer season.

According to a VNAT representative, facilitating the central region’s tourism is a priority of the 2017 national action program for tourism approved by the Minister of Culture, Sports and Tourism.

The program includes new tourist offerings of Vietnam in general, and the central region in particular, to domestic and foreign visitors through international travel fairs, e-marketing, and promotion programs. The program is designed to promote the development of tourism into a spearhead economic sector in accordance with the Politburo’s resolution on the matter.

The Vietnam National Administration of Tourism will continue to promote island and sea-related destinations via foreign conferences and fairs, contributing to attracting more foreign visitors to the central region.

Bao Thoa