Capital shortage hampers tourism promotion

09:00 | 11/06/2018 Travel

(VEN) - According to the Vietnam National Administration of Tourism (VNAT), 58 of 63 provinces and cities nationwide have tourism promotion agencies. E-marketing and media promotion, along with political ties, sports and culture events and trade fairs helped Vietnam attract 12.9 million foreign visitors with revenues of VND510 trillion in 2017.

capital shortage hampers tourism promotion
Tourism promotion should be improved for higher efficiency

Although it has resulted in certain achievements, tourism promotion needs to be improved. Nguyen Huu Tho, Chairman of the Vietnam Tourism Association (VITA), pointed out that tourism promotion remains poor, due to lack of market research and information exchange and cooperation between central and local authorities, associations and enterprises. Localities need to formulate tourism promotion plans and target specific markets, Tho said.

Capital shortages are a major problem. Nguyen Ngoc Duc, head of VNAT’s Market Department, said central authorities annually allocate VND30-40 billion for tourism promotion, while the amount allocated by local authorities was considerably lower. Vietnam spends only US$2 million per 10 million foreign visitors for tourism promotion, whereas Thailand, Malaysia and Singapore spend US$69 million/32.5 million visitors, US$105 million/26.7 million visitors, and US$80 million/16.4 million visitors, respectively, Duc said.

VITA Chairman Nguyen Huu Tho said one of the first priorities should be creation of new products. Singapore, for example, has launched six new tourist attractions over the past five years, reaching an annual tourism growth of more than 30 percent and attracting about 30 million visitors per year, he said.

Nguyen The Dung, Director of the Golden Tours Company, said although tourism promotion events have been organized in a more professional manner, the number of provinces participating in such events remains low. Dung said one of the events attracted only eight tourist service providers but hundreds of guests and tour seekers. VNAT should provide businesses with sufficient information about tourist offerings and destinations, Dung suggested.

VITA Chairman Nguyen Huu Tho said both human resources in the tourism sector and financial resources need to be improved. It is also important to apply technology in keeping with the Fourth Industrial Revolution or Industry 4.0 to develop tourism promotion, he advised.

Ha Van Sieu, Deputy General Director of the Vietnam National Administration of Tourism (VNAT), said the agency

would promote public-private partnerships, strengthen the role of businesses, restructure market orientation, stimulate

tourism promotion in potential markets, renovate tourism promotion, and prioritize the efficient use of quick, direct and

low-cost tools.

Bao Thoa