16:31 | 27/01/2017 Local Economy
(VEN) - Cao Phong oranges continue to yield bumper crops, much to the satisfaction of millions of growers in the district after which it is named in Hoa Binh Province.
Cao Phong oranges are sweet-smelling and succulent
This season’s orange crop is expected to be as high as 23,000 tonnes and scientists forecast that the yield will increase further over the next few years.
Cao Phong District People’s Committee Deputy Chairman Ho Xuan Dung said that Cao Phong oranges not only provide high yields, they also sell for top dong.
The wholesale price of the sweet-smelling, succulent fruit ranges between VND30,000-35,000 per kg. One hectare of trees can generate earnings of VND600-800 million, on average, helping growers not only escape poverty but become Vietnamese dong billionaires.
Two years after being granted a geographical indication certificate, Cao Phong District is drawing an increasing presence of traders. The explanation lies not only in the quality of the product, but also in farmers’ growing awareness of the importance of promoting branding, implementing production according to safety standards and expanding markets.
Tran Van Tuyen from Cao Phong Town said that his family harvested 12ha of oranges in 2016. At a price of VND600-700 million per hectare, on average, his family can bring in more than VND8 billion.
According to the Cao Phong District People’s Committee, the area recorded earnings ranging between VND100-500 million a year in 379 households, VND500 million to VND1 billion a year in 122 households, VND1-3 billion a year in 44 households and more than VND3 billion a year in nine households.
According to the Economic Division of the Cao Phong District People’s Committee, the district in particular, and Hoa Binh Province in general, have exerted great efforts to elevate the branding for its oranges. These included establishment of a supervisory board on geographical indication, strengthening inspection and control of agricultural products to avoid mingling with other kinds of oranges, and organizing conferences and seminars to disseminate information on product safety standards.
Two promotion events held in recent months reflect the understanding of raising product awareness: The second Cao Phong orange festival and the northwestern agriculture, tourism and trade fair. Cao Phong District People’s Committee Deputy Chairman Quach Van Ngoan said the events were aimed at introducing the geographical indication of the local orange brand certified by the Ministry of Science and Technology’s National Office of Intellectual Property of Vietnam. They were also designed to provide opportunities for businesses, entrepreneurs and individuals in and outside the province to strengthen trade promotion activities and elevate the branding of Cao Phong oranges and other agricultural products.
To help Cao Phong oranges confirm its brand value and achieve the status of a national brand, Hoa Binh Province has gradually applied uniform cultivation standards that are applied to other agricultural products in the country, such as the Vietnamese Good Agricultural Practices (VietGAP) and the Global Good Agricultural Practices (GlobalGAP). In addition, more and more processing products from Cao Phong oranges will be available while maintaining its sweet-smelling in order to enter supermarkets and hypermarkets and drive towards exports.
Cao Phong oranges have won consumer trust at home. However, fame has a price: orange growers as well as local officials in Cao Phong District are concerned because many consumers have mingled Cao Phong oranges with other kinds of oranges for profitable purposes.
To avoid confusion between Cao Phong oranges and other kinds of orange varieties, consumers should choose reliable labels such as Cao Phong Co. Ltd. and the VietGAP Dac Tra-Cao Phong Orange production group. Consumer should also know that unlike other varieties of this citrus fruit, Cao Phong oranges have a limited shelf life – they will no longer be fresh after two or three days because no preservatives are used on them.
Cao Phong District plans to continue boosting cultivation based on VietGAP, AseanGAP and EuroGAP standards to ensure a closed production process. It will also strive for cleaner production in order to promote consumption in domestic supermarkets, hotels and restaurants, as well as strengthen exports.