Buy Vietnamese campaign boosts brands

11:09 | 20/01/2018 Trade

(VEN) - The Ministry of Industry and Trade reported that the Buy Vietnamese Goods campaign has yielded positive results over the past eight years, contributing to improving the quality and position of Vietnamese goods.

Improved competitiveness

Le Viet Nga, deputy director of the Domestic Market Department under the Ministry of Industry and Trade, said that with the close attention of the Buy Vietnamese Goods Campaign Steering Committee and the active support of ministries, departments, localities and associations, the Ministry of Industry and Trade has focused its activities on implementing the campaign.

A series of specific solutions has been issued, including disseminating information about Vietnamese goods, amending and supplementing policies to encourage consumers to buy Vietnamese goods, assisting businesses in production and sales, strengthening the retail distribution network, and upgrading market survey activities.

The campaign has had positive impacts on both consumers and businesses. Many kinds of Vietnamese goods have won domestic consumer trust. Producing goods for domestic sale has become a priority of businesses. The campaign has also contributed to curbing inflation and maintaining macroeconomic stability.

The campaign has raised awareness among businesses in the industry and trade sector of their role and responsibility in improving the quality and competitiveness of Vietnamese goods and services, encouraging them to implement commitments to protect consumer interests and build nationally recognized brands. Many kinds of Vietnamese goods have won consumer trust and can compete with foreign imported products. Examples include Vinamilk, TH True Milk, Trung Nguyen Coffee, Garment 10, Biti’s footwear, and Viet Tiep locks.

Hoang Manh Anh, deputy general director of the Hong Ha Stationery Joint Stock Company, said that to win consumer trust, the company has made greater efforts to promote technology innovation and diversify products. In particular, it has introduced affordable products to serve the rural market. The company has also focused on expanding its distribution system to bring goods to remote areas.

Stronger support for businesses

Vietnam is entering the increasingly deep and wide international integration process. International economic integration is seen as a driver for boosting the country’s economic reforms, growth and development. However domestic businesses are also under pressure.

Le Viet Nga said one of the key solutions of the industry and trade sector is to develop the domestic market together with high-value industrial production. The ministry will continue to chair and coordinate with the relevant units to implement action plans designed to expand and strengthen the Buy Vietnamese Goods campaign.

According to Prime Ministerial Decision 634/QD-TTg dated April 29, 2014, approving the project on domestic market development, which is linked to the Buy Vietnamese Goods campaign in the 2014-2020 period, the Ministry of Industry and Trade will focus on implementing three groups of support solutions. These include strengthening support to promote awareness of Vietnamese goods, developing a stable and sustainable distribution system for Vietnamese goods, and improving competitiveness of Vietnamese businesses and goods.

State authorities will take the initiative in using trade defense instruments to protect Vietnamese goods in the domestic market. Trade promotion activities will be intensified to increase the sale of Vietnamese goods in rural areas, industrial and export-processing zones, as well as to increase the presence of Vietnamese goods in modern distribution channels.

The results of a recent survey carried out by Nielsen Vietnam show that 90 percent of consumers in Ho Chi Minh City and 83 percent of consumers in Hanoi said they would surely choose to buy Vietnamese goods when shopping. Made-in-Vietnam products currently account for 80-85 percent of goods on shelves of supermarkets and more than 60 percent of goods sold at traditional-style markets.

Bao Ngoc