Building the platform for Vietnamese businesses to integrate into digital economy

14:20 | 23/11/2017 Information Technology

(VEN) - Vietnam Internet Association (VIA) has organized the Internet Day on November 22nd, 2017 in Hanoi. With the topic “"Digital Transfer, Internet - the platform for Vietnamese businesses to integrate into digital economy", Internet Day 2017 is the place where enterprises meet, discuss and raise awareness about digital resources and economy.

Through two sessions on "Digital resources - opportunities and challenges" and "Digital economy in Vietnam - what's new for Vietnamese enterprises”, businesses are provided with information on the value transfer process of traditional telecommunication and other types of internet access, have chance to meet and discuss with experts on opportunities and challenges of Vietnamese enterprises in e-commerce and value-added services on the internet, new business opportunities such as fintech, blockchain. Accordingly, Vietnamese enterprises are aware of the importance of making changes to take the initiative approach to the digital economy.

On the sidelines of the Internet Day event 2017, Mr. Nguyen Van Hoc, Director of P.A Vietnam in the South, one of leading domain providers in Vietnam revealed: "In the context of the traditional economy is approaching saturation, electronic or digital economy become a promising trend. To catch up with this new trend, Vietnamese enterprises are facing the need to change and update the modern technology application in the world. Standard domain name .com is accompanying with Vietnamese companies, actively supporting them in getting into the market and making cross-border transactions”.

An effective way of doing business online is to own a website that incorporates social media tools to deliver the message of the business, attract the attention of the majority of customers. Choosing the right domain is the first step to create a trusted online presence through the customer's eyes, thereby contribute to successful business. Although there are now many domain options, .com is still one of the most standard domain name recognized in the online identity of businesses, with 129.2 million domain names registered worldwide until the end of Q2 2017.

Surveys show that enterprise's investment in .com is very small compared to its significant effect on branding. With the popularity of the domain name which is internationally recognized, .com has a great appeal, a high level of brand recognition, and attracts customers not only in the domestic but also in the cross-border markets, offers many opportunities for Vietnamese companies to reach the global scale.

With the operational accuracy and stability of the Domain Name System (DNS) infrastructure over the past 18 years with more than 129.2 million .com domains have been registered worldwide, the domain name .com is the right choice for Vietnamese businesses to transform digital economy, build leading business brand as well as online brand to integrate rapidly and firmly into the digital economy.

Minh Duyen