Brand leaders explore the latest digital packaging available in Vietnam

09:02 | 17/08/2018 Science - Technology

(VEN) - More than 100 representatives from Vietnam’s leading brands attended “DIGI WOW” presentation recently hosted by Rieckermann Vietnam and local print company QLM (Hoang Ha Label Co.) in Ho Chi Minh City.

brand leaders explore the latest digital packaging available in vietnam
Mr. Tran Kiet Toan, Vietnam Graphics General Manager, Rieckermann Vietnam, presents at DIGI WOW event

Digitally printed labels and packaging have become a global phenomenon. Brand leaders are exploring innovative ways to engage with customers to create greater brand loyalty and increase sales. Despite the growing demand for packaging in Vietnam, there have been few opportunities for brand leaders in the local market to adopt digital technology.

According to Mr. Tran Kiet Toan, Vietnam Graphics General Manager, Rieckermann Vietnam, while traditional printing and production methods are commonly used in Vietnam, brands who want to be truly innovative and responsive need digital print technology. “Success belongs to the ones who are more responsive to their clients using the Smart Mix”, he added.

Ms. Huynh Bich Tran, Associate Director – Retail Measurement Services from Nielsen Vietnam highlighted industry trends that are seeing local brands drive sales through improvements in labels and packaging.

Conrad Mendoza Jr, Brand Innovation Marketing Lead from HP Inc (Singapore) emphasised how brands must rethink their print to deliver transformational customer experiences.

A special feature of the event was the “Vietnam premiere” of the new security labelling product: ‘Trust Codes’ by Simon Pugh from QLM. This cutting-edge technology is being used by companies determined to protect their brand from the impact of counterfeiting. Block-chain encoded technology generating unique serial numbers are printed as QR codes and link to cloud-based software using advanced mathematic algorithms. This provides the brand with product authentication to combat fraud and counter the impact of ‘fake’ products in the market. This product created a high level of interest from brand owners wanting to ensure their company products and protected and many people were keen to find out more details.

DIGI WOW was an industry first event combining printers, service providers and brands owners to create connections and awareness of the latest print technology.

Rieckermann Vietnam has established the first representative office in Ho Chi Minh City in 1990, then 1994 in Hanoi.

Rieckermann has supplied a wide variety of high quality machines and equipment to numerous Vietnamese industrial

sectors: Pharma, Food Processing, Plastic & Converting, Metal Processing, Graphics, Building Technologies and

others.

M.P