Brand building for business leaders in digital era

09:20 | 05/08/2017 Companies

Credibility has always been recognized as one of the key factors for business success. For businesses, in many circumstances, the credibility of the leaders has great impact on partners and customers. Therefore, in order to strengthen business brand, building brand for its leader is essential.

brand building for business leaders in digital era

In order to raise businessmen’s awareness in brand building and promoting for business leaders, Businessmen Magazine has coordinated with Bac Ninh Small and Medium-sized Business Association, Vietnam Businessmen Association oversea and Businessmen Club in organizing the seminar “Brand building for business leaders in digital era”.

The presentations by leading consultants and experts in the field of leader’s brand building and promoting based on online presence, online advertising etc. have drawn the attention of over two hundred local SMB participants as well as representatives of businesses from nearby provinces such as Bac Giang, Hung Yen, Hai Duong, Hanoi, Thai Nguyen, etc.

A leader is the representative of a business who regularly interacts with a variety of audience including shareholders, partners, employees and customers. They can build good impression and gain public trust towards themselves and also the business they represent. A good leader not only attracts many customers and partners but also helps business reduce negative impacts. When unfortunate event or misinformation emerges, the public who is convinced of the consistent value promoted by the business leader will not immediately react negatively. They will search for more information, listen to both sides and have sensible reactions instead.

However, in order to build a successful brand for business leader, the leader himself must practice to possess such “good qualities”. Business leader’s brand also requires similar brand identity as product brand and this identity needs to be demonstrated consistently through style, dress code, language and behavior.

Ms. Nguyen Thuy Duong, Editor in Chief of the Businessmen Magazine, shared at the event: “With the support of the Internet, customers nowadays can easily search for information of CEOs, and then compare them to their competitors to decide who they want to do business with. Therefore, building the leader’s brand and online presence is one of the most important factors in building business credibility because corporate culture is the culture of its leader”.

Mr. Ngo Viet Cuong, Deputy Director of Nhan Hoa Software Co. Ltd., one of leading domain providers in Vietnam revealed: “Choosing the right domain name is the first step towards building a successful and credible online presence. By using trusted domain extensions, there is a level of credibility awarded to the business leaders which will then help businesses gain customers’ trust. For that reason, we advise businesses to choose .com for their websites because it is the global trusted standard for doing business online. Once a business and its leader have an official online presence with .com, the business can access larger markets and be visible to wider audience not only in the country but beyond its boundaries.”

Given the 100 per cent operational accuracy and stability of the .com DNS infrastructure for more than 18 years and the over 128.4 million .com domain names registered worldwide, registering a .com domain name is a great option for online brand building for business leader as well as the business itself.

PV