14:39 | 20/07/2018 Science - Technology
(VEN) - Bosch Rexroth showcased the latest automation technologies at “Factory Automation Technology Day” on July 19 in Ho Chi Minh City.
The event enables visitors to get to grips with the latest products and experience innovative exhibits that demonstrate the benefits of connectivity in a variety of manufacturing and assembly operations - from manual to fully automated. Bosch Rexroth’s latest advancements, from Open Core Engineering to new IoT Gateway, a technology which makes it easy for manufacturers to add connectivity to existing machines and equipment, serves as an hightlight of the event. Further “connected” exhibits & demonstration feature the new high-speed, high-precision VarioFlow plus plastic chain conveyor systems, Nexo tightening systems, new Active Cockpit production floor data visualization system and more.
During the event, Bosch Rexroth marks the launch of its new brand identity for the first time. With its new image, Bosch Rexroth is underscoring its successful transformation into a strong provider of solutions for the digital production world.
Since 2016, Bosch Rexroth has been undergoing a far-reaching transformation process that extends from internal structures to its business strategy. As part of its growth strategy, Bosch Rexroth is mainly committed to technological differentiation, leveraging synergies in the market and within the Bosch Group, and topics of the future. Bosch Rexroth is thus positioning itself as a provider of Industry 4.0 solutions for the factory of the future.
The new corporate design is especially oriented toward the special design requirements of digital media. The lettering is primarily blue, which is a classic industrial color. Historically, it is also a recognized color in the Rexroth world. The addition "A Bosch Company" illustrates the affiliation with the parent company Bosch. The combination of fonts and colors symbolizes the core skills and, thus, the essence of the Bosch Rexroth brand: Movement. This quality is visually represented by a new graphic element – an animated move pattern that consists of strips of a new color spectrum and brings the individual technological Rexroth applications to life.
As one of the world’s leading suppliers of drive and control technologies, Bosch Rexroth ensures efficient, powerful
and safe movement in machines and systems of any size. The company bundles global application experience in the
market segments of Mobile Applications, Machinery Applications and Engineering, and Factory Automation. With its
intelligent components, customized system solutions and services, Bosch Rexroth is creating the necessary
environment for fully connected applications. Bosch Rexroth offers its customers hydraulics, electric drives and
controls, gear technology, and linear motion and assembly technology, including software and interfaces to the
Internet of Things.