21:13 | 31/10/2016 Companies
(VEN) - Beko, the international home appliance brand of Arçelik Group and a Global Premium Partner of FC Barcelona, announces its forward expansion to Asia via entering the Vietnam home appliance market.
Beko offersproduct lines that have been consumers’ favorite in the United Kingdomand Europe, including major appliances, air conditioners and small appliances. Beko has been successful in Europe, as the number one brand in Europe with the fastest growth in the past seven years. Through a range of helpful products, Beko aims to be the new partner that makes everyday life easier for Vietnamese people at every stage of life.
At the launching event to Vietnam market, Beko introducesthe model of refrigerators with latest technologies from Europe. The state-of-the-art NeoFrost technology keeps humidity at optimum level (up to 90%) in the cooler for longer freshness. Besides, the independent cooling systems prevent odour transfer in between the compartments and keep the quality of the air inside at maximum levels. Also, the EverFresh+,the best storage technology ever, plus Neofrost technology with the humidity level up to 95%, is a humidity controlled salad crisper which keeps fruit and vegetables fresh for up to 30 days.
Speaking about Beko’s opportunities in Vietnam market, Mr Ho Xuan Loc, General Manager of Vietbeko said: “This new emerging Asian market is very interesting and potential to Beko. We believe with the outstanding strengths of Beko, our products will be ideal choices for young generation consumers who are technology savvy and fond of stylishly-designed products in their unique home. Since July this year, Beko already presented several key products in traditional channel nationwide and are establishing wider reach at modern channel. We believe that our next steps from today will truly make Beko the everyday brand in Vietnam”.