Beko introduces new major home appliances at IFA 2017

14:58 | 02/09/2017 Companies

Beko, the number one freestanding home appliance brand in Europe, has announced the launch of its latest series of modern home appliance products like refrigerators, laundries and other small-sized appliances. By applying Home Whiz technology, Beko meets consumer’s demand and bring them perfect experience right at their homes.  

beko introduces new major home appliances at ifa 2017

At the IFA trade show 2017 which is underway in Berlin, Beko has launched new-generation technologies and home appliances with full array of options for households.

Of those, Beko announces the launch of its new high capacity refrigerators with the range of freshness solutions, including:

- EverFresh+® that allows fruit and vegetables to stay crisp-fresh for up to 30 days;

- The new EverFresh+® 0°C compartment keeps meat, fish and dairy products fresh for up to 3 times longer also preventing drying out, even when stored unwrapped;

- The new NeoFrost™ Dual Cooling Technology within the refrigerator provides no odour mixing between the compartments, as well as longer freshness of all products;

- FreshGuard® – the new technology which uses a specially-coated filter and UV LEDs which neutralize bad odor molecules;

- Active Fresh Blue Light technology is a first in the refrigeration market and will help customers keep healthier than ever before; ground-breaking new DoorAssist® technology;

- And finally insulation technology enables a 34 dBA noise level, making this the world’s most silent refrigerator..

In addtion, Beko also offers its customers a number of world-class firsts in its laundry offering including the world’s first washing machine with warm air circulation AirTherapy® technology, enabling one kilogram of daily used clothes to be refreshed and ready to wear in 30 minutes. Additionally, it offers the world’s fastest washer dryer with UltraFast, featuring 5 kg washing and drying in less than 3 hours with IonGuard® w/Steam Therapy which helps to eliminate bad odors.

beko introduces new major home appliances at ifa 2017

Along with the above-mentioned two major products, Beko also introduced a series of other appliances such as coffee maker Espresso, vacuum blender and powerful steam irons.

Phuong Ngan