Übank partners with CleverTap to offer world-class omnichannel customer experience

10:04 | 27/04/2022 Companies

HO CHI MINH CITY – On April 26, CleverTap, the world’s leading retention cloud, announced that Übank, the digital banking application from VPBank, has partnered with CleverTap to optimize their user experience, accelerate user engagement and drive financial inclusivity.  

Übank’s mission “Bank less, Get more” aims to remotely address financial needs of customers, especially the low and middle-income segments by automating banking processes. By integrating CleverTap’s solution into its digital banking platform, Übank can now drive user engagement more efficiently through the three major journeys - Payment, Deposit and Spending and shorten the average period time of deposit.

CleverTap enables Übank to personalize their user experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs.

bank partners with clevertap to offer world class omnichannel customer experience

Gunneet Singh Bally, Head of Products, Customer Engagement, and Partnerships Übank, said, "We at Ubank wanted a marketing automation tool with 5 distinct strengths: (1) high on personalization, (2) unbeatable on data security, (3) consistent new feature development in the pipeline, (4) deep on the use of AI and ML for customer profiling and segmentation, and (5) multiple ways of notification displays on the app. We've met these requirements at Clevertap with the support of the local business team and development centre; CleverTap has delivered what we have asked for in our customer engagement plan."

Marc-Antoine Hager, Regional Vice President, Sales at CleverTap,said, “We are excited to support Übank in their digital journey to serve millions of users in Vietnam. Powered by our AI driven and automated marketing capabilities, Übank can optimize their digital campaigns and achieve higher user engagement. We look forward to working closely with Übank to further streamline their digital banking operations”.

Vietnam is one of the key markets for CleverTap in Southeast Asia. According to the e-Conomy SEA 2021 report by Google, Vietnam is projected to be the fastest-growing internet economy in Southeast Asia in the next 10 years. The report also predicts that by 2025, the country’s overall internet economy will likely reach the value of US$57 billion with a compound annual growth rate (CAGR) of 29 percent. This presents a huge opportunity for those who adopt advanced digital technologies for their business growth.

CleverTap has been present in Vietnam since 2020 with a strong local presence and is rapidly expanding its footprint in the market. The company saw a strong growth in customer base and is a trusted partner for many digital businesses in SEA and Vietnam, across sectors for their digital journeys. CleverTap aims to support more and more local digital businesses to increase their customer retention and customer lifetime value with their unique capabilities and innovations.