BAEMIN Vietnam appoints new CEO

14:50 | 05/01/2022 Companies

BAEMIN Vietnam, the current leading food delivery application in terms of geographical coverage, has appointed Jinwoo Song as its newest Chief Executive Officer (CEO) since January 1st 2022.

baemin vietnam appoints new ceo
Mr. Jinwoo Song, new CEO of BAEMIN Vietnam

Mr. Jinwoo replaces Mr. Kiwan Ihn, who has taken on the new role as Chief International Officer for Woowa DH Asia JV headquartered in Singapore.

Mr. Jinwoo joined BAEMIN Vietnam last April as the Chief Strategy Officer. Since then, he has actively engaged in multiple projects to improve corporate profitability, develop new business verticals while strengthening the relationship of BAEMIN with its key partners.

“It gives me great pleasure and excitement to have been appointed CEO at BAEMIN Vietnam at such a critical time for both the country and the food delivery industry enabled by technology” shared Jinwoo. “I joined BAEMIN Vietnam when the 4th wave of Covid-19 emerged. Our entire operations were put to the test and the role of food delivery, and the rider-partners have become more vital than ever to supporting the community during lockdowns. I am deeply touched to see how our stakeholders including the government, the partners and the customers have joined hands to combat Covid-19. Together with the dedicated and resilient team of BAEMIN Vietnam, I am looking forward to playing our part to create sustainable impacts for our stakeholders, helping create and nurture the local food ecosystem.”

In this new role, Mr. Jinwoo will be responsible for setting up the sustainable development strategy for BAEMIN’s operations in Vietnam, including food delivery, BAEMIN Mart, BAEMIN Kitchen and BAEMIN Studio. Mr. Jinwoo will also continue BAEMIN’s mission to improve the lives and wellbeing of the rider-partners while empowering and supporting the merchant-partners so they can reach their full potential.

As 2022 begins, BAEMIN has now become the number 1 food delivery application in Vietnam in terms of geographical coverage, covering 21 major cities across the country such as Ho Chi Minh City, Hanoi, Da Nang, Can Tho, Hai Phong, and most recently Bac Ninh, Phan Thiet, Thai Nguyen.

Huong Ngoc