Bac Giang: Buy Vietnamese Goods campaign succeeds

15:10 | 28/07/2016 Economy- Society

(VEN) - The Buy Vietnamese Goods campaign has been developed in Bac Giang Province for more than seven years and brought satisfactory results. The province expects that by 2020 it will have permanent points of sale of Vietnamese goods based at 90 percent of markets and shopping centers in urban areas and 85 percent of communes and markets in rural, mountainous, and remote areas as well as industrial zones.

Bac Giang: Buy Vietnamese Goods campaign succeeds

Vietnamese goods have become the first choice of most consumers in Bac Giang Province

Vietnamese goods win consumer trust

According to the steering committee for the implementation of the campaign in Bac Giang Province, before the campaign was developed, a mere 28 percent of local consumers chose to buy Vietnamese goods when shopping, and this has now grown to more than 80 percent.

Local businesses have changed technologies and management methods to improve product quality and reduce production costs in an effort to enhance the competitiveness of products. Vietnamese goods have dominated retail channels from rural markets to supermarkets and shopping centers, carving a niche in the local market. Statistics from the Bac Giang Industry and Trade Department show that made-in-Vietnam products currently account for 60-80 percent of goods which are present in the provincial distribution network.

Thanks to the Buy Vietnamese Goods campaign, many kinds of local agricultural products such as litchis, Chu pasta, and rice wafers have been transported to be sold nationwide, helping increase producer incomes and promote the growth of the local economy.

The Bac Giang Industry and Trade Department, in association with other organizations, recently used VND40 million of financial support from the Ministry of Industry and Trade to finance the upgrading of Tam Vinh Shop at 158 Le Loi Road, Le Loi Ward, Bac Giang City to turn it into a permanent point of sale of Vietnamese goods. The shop was also assisted in popularizing this point of sale to make it known to consumers from Bac Giang and other localities.

The department decided to turn the Tam Vinh Shop into a permanent point of sale of Vietnamese goods because it has become a sales agent for many local products such as Chu pasta, dried litchis, and honey. The shop sells out about 100 tonnes of Chu pasta, 200kg of dried litchis, and more than 100 liters of honey per year. It also sells rice wafers and some other kinds of agricultural products. The shop sells these products in not only Bac Giang but also other provinces. The permanent point of sale at the shop will help promote the sale of Bac Giang’s agricultural products in other localities nationwide.

Further promoting the campaign

Bac Giang Province has worked out an action plan to promote the implementation of the Buy Vietnamese Goods campaign, expecting that by 2020 it will have permanent points of sale of Vietnamese goods based at 90 percent of markets and shopping centers in urban areas and 85 percent of communes and markets in rural, mountainous, and remote areas as well as industrial zones; 100 percent of local manufacturers and traders will implement their commitments to produce or trade in products of clear origin and meeting quality and safety standards, and not to produce or trade in counterfeit, substandard goods; and 100 percent of local consumers and businesses will respond to the campaign.

To achieve these targets, Bac Giang Province will concentrate on innovating and increasing propaganda to make manufacturers and traders deeply aware of their roles and responsibilities towards products and services, and encourage businesses to apply new technologies to improve the quality and competitiveness of products and services.

Commitments to protect consumer interests will be seriously implemented. Priority will be given to promoting the brands of some industrial, agricultural and craft products such as Xuong Giang paper, Ha Bac nitrogenous fertilizer and chemicals, Chu pasta, Tho Ha rice sheets, Luc Ngan litchis, and Yen Dung fragrant rice.

The presence of counterfeit goods has been a big hindrance to the implementation of the Buy Vietnamese Goods campaign in the recent period. To overcome this hindrance, Bac Giang Province has encouraged local people to find out and denounce signs of counterfeiting. The provincial department of industry and trade will take decisive measures to prevent and combat fraudulent trade and counterfeiting.  

 

Lan Phuong

Theo ven.vn