08:40 | 01/03/2016 Trade
Australian trade officials are calling on food exporters to step up promotions in Vietnam to benefit from the growing market.
Vietnamese consumers pick up food at a supermarket - Photo: Vnanet
A burgeoning middle class with a higher disposable income is increasingly looking for quality food and healthy, safe options.
Australia's acting senior trade commissioner for Vietnam, Janelle Casey, says producers Down Under are in a great position.
She says retailers and food outlets in Vietnam need high-quality international products to meet the demand.
"Vietnamese consumers are increasingly aware of health and wellness issues and are paying greater attention to the quality and safety of food - key factors which are driving change in consumption patterns," Casey said.
She says local restaurants and importers are keen to access more Australian-grown food and imported beverages, and that Australian products have a high-quality reputation in Vietnam.
Tech products going the opposite direction are also on the rise.
Vietnamese trade data shows Australia has become a key target market for the country's fast growing mobile phone exports, with sales growth of more than 30 per cent in 2015.
Australia's exports to Vietnam last year were led by metal imports, wheat and coal.
Originally published as Australian food exporters look to Vietnam./.