ASEAN sets sights on fostering film culture

16:24 | 07/11/2016 Entertainment

Filmmakers and producers gathered on November 2 to discuss the potential for a regional cinema industry and for cooperation between countries in the ASEAN bloc during the Hanoi International Film Festival (HANIFF) from November 1-5.

ASEAN sets sights on fostering film culture

A scene in Zodiac 12: Five Steps of Love, a Vietnamese film screened in the ASEAN Film Programme (Photo:

They introduced the current status and development of cinema in their countries and considered ways to enhance cooperation and attract foreign producers.

Do Duy Anh, Deputy Director of the Vietnam Cinema Department, said that Vietnam produced 41 films, 53 documentaries and 40 animated films last year. There are 138 cinemas in Vietnam, receiving 51 million visitors per year and earning 2,300 billion VND (105 million USD) from ticket sales last year.

However, he admitted that the cooperation between Vietnam and world cinemas in general and ASEAN countries’ cinemas in particular hasn’t developed.

The cinema managers in the regional countries suggested that Vietnamese Government should implement more policies to encourage local filmmakers and attract foreign film crews.

Pok Borak, Deputy Director of Cambodia’s Cinema and Cultural Diffusion Department, said that as of September the country has had 53 foreign film projects cooperate with France, the US, the RoK and Malaysia.

Wei Xuan Sim from the Singapore Film Commission, presented Help Yourself Project, established by local filmmaker Jack Neo.

Filmmakers from five ASEAN countries each create a 20-minute micro film, combined to form a 100-minute feature film. Each country takes the cost of producing and advertising its part.

Meanwhile, the Malaysian Government has developed its own incentives for content development specifically for film, television and other screen production, said Norashikin Ahmad Nor from the National Film Development Corporation Malaysia.

The Malaysian Government introduced the Film in Malaysia Incentives (FIMI) to provide an additional financial incentive for the production of creative content within Malaysia, and to encourage support for the Malaysian content production industry.

FIMI offers a 30 percent cash rebate on all Qualifying Malaysian Production Expenditures (QMPE).

Films from members of ASEAN have always played an important part in Competition and Panorama in previous HANIFF. This year, for the first time, a selection of ASEAN films programmes is introduced opening a door to the world of plentiful and persified cinemas of Southeast Asian countries ever being proud of rich ethnicity.

Nine cinematographic works are showcased bearing a common feature that reflects the strong transformation of culture and society in period of economic development and integration of a dynamic and peace-loving ASEAN community.

More excitingly, most of films in ASEAN selection are about youth, about their concerns into career, loves, ideas, creation and discoveries. These themes play out in Diamond Island (Cambodia), What’s So Special about Rina (Brunei), Filosofi Kopi (Indonesia), Above it All (Laos), The Island Funeral (Thailand) and The Return (Singapore). Vietnam introduces Zodiac 12: Five Steps of Love directed by Vu Ngoc Phuong./.


Source: VNA