10:38 | 11/06/2015 Society
Vina Start Motors (VSM) the exclusive producer and distributor of Mishubishi Motors in Viet Nam, officially introduced its new pick-up truck, the Triton, with a distinctive J-line design in late May.
Mitsubishi Triton 2015. — Photo xedoisong
The company is aiming to regain its crown in the pick-up market and enhance VSM's business strategy in Viet Nam.
First introduced in 1978, pick-up trucks have gained a strong user base worldwide, from the first Forte to the fourth generation Triton/L200 models, which all together have accumulated more than 4,000,000 units of production volume
"We are focusing more on SUVs, pick-ups and electric vehicles as key products and also in ASEAN countries such as Viet Nam," President and COO of Mitsubishi Motors Corporation Tetsuro Aikawa said. "Last year, we recorded high profit. Around 30 per cent came from ASEAN."/.